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In their book about navigating the collapse of the US Auto Industry, Branding Iron, Charlie Hughes and William Jeanes describe a brand as “A promise, wrapped in an experience.” That’s…

The IoT reality IoT is growing quickly, but are you prepared for what that means in reality? The Internet of Things (IoT) involves an increasing prevalence of objects and entities (things)…

In the face of constricting workforce and increased automation, one thing has become very clear: Industry-leading service companies are learning to do more with less. Through technology, and organizational optimization,…