Episode 331

In this episode of UNSCRIPTED, Sarah Nicastro sits down with Kate Glantz, CEO and co-founder of Move Over Bob, to explore how she's revolutionizing the trades industry through innovative media and messaging. Learn how this groundbreaking initiative is working to diversify the trades workforce by putting tradeswomen front and center, creating engaging content that resonates with young women, and building a supportive community for women in construction. Whether you're interested in workforce development, industry transformation, or addressing the skilled trades gap, this conversation offers fresh perspectives on breaking down barriers and creating new pathways for the next generation of tradeswomen. 

What You'll Learn

• How to transform trade careers' messaging from technical requirements to compelling lifestyle narratives 
• Why print media remains a powerful tool for reaching and influencing younger audiences in a digital age 
• The critical importance of showing representation and real stories of successful tradeswomen 
• How to bridge awareness gaps between education, industry, and future workforce through strategic partnerships 
• Why addressing both cultural stigmas and practical barriers is essential for diversifying the trades 
• The business case for creating inclusive trade environments and marketing to women in trades 
• How to combat imposter syndrome while bringing fresh perspectives to established industries 
• Why focusing on early awareness and education is crucial for solving the trades workforce shortage 

About the Guest(s)

Kate Glantz is the Co-founder and CEO of Move Over Bob, a groundbreaking media and lifestyle brand dedicated to putting tradeswomen front and center. With a diverse background spanning tech, government, and Hollywood, including experience as a Peace Corps volunteer, Kate has focused her career on helping women achieve economic security and independence. She founded Move Over Bob to address the critical shortage of skilled trades workers while creating new pathways for women to enter and thrive in traditionally male-dominated construction and trades careers. Through innovative approaches like their print magazine and digital resources, Kate is revolutionizing how trades careers are presented to young women, building partnerships across education, industry, and training organizations to create meaningful change. Her work combines cultural transformation with practical solutions, making her a leading voice in diversifying the trades workforce and creating economic opportunities for women. 

Follow Along

• [00:00] Intro: Transforming the Trades Through Female Leadership 
• [02:55] Finding Your Sweet Spot: Aligning Strengths, Interests & Values 
• [09:29] The Urgent Need to Diversify Trade Industries 
• [11:55] Reimagining Trade Careers for the Next Generation 
• [18:01] Why Print Media is the Perfect Tool to Reach Gen Z 
• [24:40] Building an Ecosystem: Arizona as the Testing Ground 
• [29:56] Creating a Sisterhood: Beyond Just a Magazine 
• [35:39] Breaking Down College-Only Mindsets & Industry Stigmas 
• [40:29] Overcoming Imposter Syndrome in Male-Dominated Industries 
• [46:01] Key Takeaways: Moving Forward Together 

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