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February 18, 2026 | 3 Mins Read

QuidelOrtho’s 6 Keys to Positioning Service as a Differentiator 

February 18, 2026 | 3 Mins Read

QuidelOrtho’s 6 Keys to Positioning Service as a Differentiator 

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Episode 354

In this episode of UNSCRIPTED, host Sarah Nicastro sits down with Matt Tice, Vice President of Global Services at QuidelOrtho, to explore what’s gone into transforming service from an afterthought into a strategic business differentiator. Drawing on nearly two decades with the same organization, through multiple transformations, an IPO, and acquisition, Matt shares the six keys that enabled him to elevate service across the executive leadership team, embed it into customer strategy, and build a workforce equipped to deliver exceptional experiences. 

What You'll Learn

This episode breaks down how QuidelOrtho turned service into a true commercial differentiator and earned enterprise wide buy in. You will learn:

  • How to position service as the retention engine that strengthens customer loyalty and repurchase rates
  • Practical ways to break down silos and earn a seat at the table across commercial and cross functional leadership
  • How to avoid getting pulled into daily firefighting so you can invest time in relationship building and influence
  • How to secure executive leadership support using strong storytelling backed by robust data and benchmarking
  • Why lifetime customer value can be a more effective investment lens than revenue or EBITDA alone for service initiatives
  • How to build a customer led service strategy by translating customer priorities into measurable outcomes
  • How to use KPIs for continuous improvement by challenging “green” metrics and refining targets that no longer drive change
  • How to shift customer feedback beyond high level NPS into more actionable signals like customer effort and satisfaction
  • How workforce expectations are changing and what that means for flexibility, career progression, and apprenticeship models
  • Where AI can help most by automating transactional work so teams can focus on relationships and customer experience

About the Guest(s)

Matt Tice is Vice President of Global Services at QuidelOrtho, where he leads global service strategy and execution across a complex diagnostics portfolio.

Matt has spent nearly two decades with the organization through multiple transformations, including a carve out from Johnson and Johnson, private equity ownership, the pandemic, an IPO, and the acquisition by Quidel that formed QuidelOrtho. He also spent time in finance after earning his MBA, which shaped how he builds executive alignment around service investments using data, storytelling, and commercial context.

QuidelOrtho designs and supports diagnostic analyzers and tests across healthcare, including solutions used for disease and cancer testing, respiratory diagnostics, and over the counter COVID testing.

Follow Along

  1. Service as the retention engine and how to earn “we’re all in service” buy in - 00:04:55 to 00:07:09
  2. Stop firefighting and create intentional space for relationship building - 00:09:31 to 00:12:31
  3. How to win ELT support with storytelling, benchmarking, and lifetime customer value - 00:13:07 to 00:18:32
  4. Building a customer led strategy and turning customer priorities into a scorecard - 00:19:03 to 00:20:54
  5. KPI discipline for continuous improvement and why “green” metrics still need scrutiny - 00:21:47 to 00:30:27
  6. Workforce shifts and AI as an enabler: automate the transactional to elevate the relational - 00:31:57 to 00:39:50

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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February 12, 2026 | 3 Mins Read

Resilience Is The Strategy

February 12, 2026 | 3 Mins Read

Resilience Is The Strategy

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Episode 1 - Assets UNSCRIPTED

Sometimes maximizing asset value is less about short-term optimization and more about building resilience over decades. In the first episode of Assets UNSCRIPTED, host Berend Booms speaks with Markus Göring, Director of Asset Value Controlling at Vattenfall, about why resilience has become a strategic priority for asset-intensive organizations operating in an increasingly uncertain world. 

They explore where organizations most commonly lose asset value across the lifecycle, why risk-based maintenance is not optional but foundational to staying in control, and how deliberately balancing performance, cost, and risk over time is what ultimately creates resilient operations. Markus shares a pragmatic view on the realities of data and AI in asset management, the role of operational readiness in preventing value erosion between projects and operations, and why transparency, clear ownership of assumptions, and cross-functional alignment matter more than tools or certifications. 

For leaders navigating short-term pressures, long asset lifespans, and growing volatility, this conversation offers a grounded, experience-based perspective on resilience as a strategy-not by trying to predict the future, but by staying in control and being prepared for it. 

What You’ll Learn

This episode explores why resilience has become a strategic priority for asset intensive organizations, and what it takes to protect asset value over decades. Key takeaways include:

  • How organizations lose asset value across the lifecycle, often starting in planning and assumptions
  • Why risk based maintenance is foundational to staying in control, not an optional add on
  • How to balance performance, cost, and risk over long asset lifespans without losing sight of the strategy
  • Why operational readiness matters, and where handoffs from project to operations commonly break down
  • A pragmatic view on data and AI in asset management, including why predictive maintenance often falls short today
  • Why transparency, clear ownership of assumptions, and cross functional alignment matter more than tools or certifications

About the Guest(s)

Markus Göring is the Director of Asset Value Controlling at Vattenfall. Based in Hamburg, he leads an international team that supports asset value maximization across the full lifecycle, from business cases and investment planning to project governance, operational readiness, and optimization during operations and maintenance.

Follow Along

  • What asset value means at Vattenfall, and how sustainability and security of supply shape the equation - 00:03:56 to 00:07:13
  • Where organizations lose asset value across the lifecycle, from assumptions to decommissioning - 00:08:01 to 00:12:04
  • Balancing long term value with short term pressures using asset strategy and yearly planning - 00:14:23 to 00:19:06
  • Why risk based maintenance is not optional, and how criticality drives the maintenance approach - 00:20:13 to 00:25:59
  • The common pitfall in moving from reactive maintenance to control, and why operational readiness matters - 00:26:38 to 00:29:09
  • Data, AI, and the reality gap, plus where small, targeted use cases can create value now - 00:31:06 to 00:37:19

Why analytics and process improvement should enhance employee experience and customer outcomes - not feel like oversight. A powerful reminder that trust drives results.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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February 11, 2026 | 3 Mins Read

Lessons Learned from a Regional Leader Driving Impact in a Global Organization 

February 11, 2026 | 3 Mins Read

Lessons Learned from a Regional Leader Driving Impact in a Global Organization 

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Epsiode 353

Leading multiple countries across Asia Pacific requires far more than operational excellence—it demands deep cultural understanding, intentional relationship-building, and the strategic ability to represent your region within a global enterprise. In this episode of UNSCRIPTED, host Sarah Nicastro sits down with Madhu Oza, Director of Global Technical and Service Excellence for APAC at Abbott Laboratories, to explore what it takes to build trust, bridge cultural divides, and amplify regional impact while maintaining alignment with global standards.

Whether you're navigating the complexities of international leadership or looking to elevate your team's impact on the world stage, this conversation is packed with actionable insights to help you lead with cultural intelligence and authenticity. 

What You'll Learn

This episode explores how regional leaders can drive results and build alignment without losing the nuance of local context. Key takeaways include:

  • How to separate true cultural context from poor execution or lack of ownership
  • Why you cannot lead a multi-country region through a screen and what “being on the ground” really unlocks
  • How to build connection and cohesion across dispersed field teams without relying on constant in-person travel
  • How to represent your region effectively within a global headquarters that designs processes for the markets it knows best
  • A more realistic approach to standardization that protects the “what” while giving teams flexibility in the “how”
  • How trust, curiosity, and employee experience shape service excellence initiatives and customer outcomes

About the Guest(s)

Madhu Oza is the Director of Global Technical and Service Excellence for APAC at Abbott Laboratories and a Standout 50 leader. Based in Singapore, Madhu leads capital equipment services across 15 countries in Asia Pacific, supporting installation, maintenance, and issue resolution across a highly diverse regional footprint.

In addition to her APAC leadership role, Madhu also oversees global service excellence initiatives focused on service enablement, including tools, processes, and analytics designed to improve operational performance, employee experience, and customer outcomes.

Follow Along

1. Why You Can’t Lead Asia Pacific From a Screen

00:08:58 – 00:11:34
Madhu explains why regional leadership requires immersion, not management by video call. Visiting countries, meeting customers, and stepping into cultural context are non-negotiable.

2. Japan vs. China: Two Very Different Approaches to Change

00:04:59 – 00:07:52
A compelling comparison of consensus-driven risk awareness in Japan versus fast-moving, entrepreneurial experimentation in China and what that means for leading change effectively.

3. Building Connection Across Dispersed Field Teams

00:12:47 – 00:18:47
From smaller in-person gatherings to virtual workspaces and cross-country collaboration, Madhu shares practical ways to prevent disconnection in remote service teams.

4. Representing Your Region at Global Headquarters

00:22:55 – 00:26:56
Madhu discusses how to advocate for regional realities using scale, data, and visibility and why “marketing your team” is essential to building influence.

5. Standardization That Actually Works

00:28:28 – 00:29:59
A grounded perspective on global consistency: define the hard requirements, eliminate unnecessary standardization, and give teams ownership of execution.

6. Curiosity Over Control in Service Excellence

00:45:20 – 00:47:01
Why analytics and process improvement should enhance employee experience and customer outcomes - not feel like oversight. A powerful reminder that trust drives results.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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February 4, 2026 | 3 Mins Read

The Constructive Contrarian: How Questioning Everything Can Build Success – Part Two 

February 4, 2026 | 3 Mins Read

The Constructive Contrarian: How Questioning Everything Can Build Success – Part Two 

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Epsiode 352

In this episode of UNSCRIPTED, host Sarah Nicastro sits down with Greg Crumpton, VP at ServiceLogic and founder of DeepKnowledge, to explore how curiosity and contrarian thinking drive innovation, why respecting local expertise beats corporate control, and how modern leaders can build cultures where people actually want to stay. Whether you're navigating acquisition-led growth, scaling teams across generations, or struggling with the shift from command-and-control management, this conversation is packed with hard-won wisdom on trust, mutual respect, and what it really takes to lead today.  

This is part two of a two-part episode; listen to part one here.  

What You'll Learn

This episode explores leadership through a practical, people-first lens. Key takeaways include:

  • Why asking “why” is not a sign of disrespect, but a signal of curiosity and engagement
  • How misinterpreting questions from younger generations creates unnecessary friction and talent loss
  • Why apprenticeship, coaching, and long-term development matter more than short-term productivity
  • How leaders can move from command-and-control to trust-based, human-centred management
  • Why flexibility, listening, and personalised work arrangements are becoming competitive advantages
  • How empathy, not authority, is emerging as a defining leadership trait in today’s workforce

About the Guest(s)

Greg Crumpton is Vice President at ServiceLogic and founder of DeepKnowledge. With a career spanning hands-on technical work, business ownership, acquisition-led growth, and executive leadership, Greg brings a rare blend of operational credibility and human insight.

He is also the author of two books focused on leadership, culture, and the lessons learned through real-world experience - what he calls “earned scar tissue” that he now shares to help others avoid learning the hard way.

Follow Along

1. Curiosity vs. Disrespect: Reframing “Why”
00:01:50 – 00:06:07
Greg explains why younger generations asking “why” isn’t contrarian behaviour - it’s how they’ve learned to navigate the world. Leaders who mistake curiosity for insubordination miss opportunities to teach, connect, and build trust.

2. Challenging the Status Quo Without Ego
00:07:25 – 00:11:10
Both Greg and Sarah unpack why industries that cling to “this is how we’ve always done it” struggle to evolve, and why good ideas can come from anywhere, regardless of age, title, or tenure.

3. People Matter More in a Digital World
00:11:10 – 00:14:04
As technology and AI accelerate, Greg argues that human connection becomes more, not less, important. Tools should elevate people, not replace them.

4. Building a Workplace People Choose, Not Tolerate
00:14:48 – 00:18:53
From flexible time off to personalised career paths, Greg challenges one-size-fits-all employment models and explains how companies can become magnets for talent instead of revolving doors.

5. Leadership Has No Shortcuts
00:19:57 – 00:24:39
Real leadership requires time, presence, and emotional investment. Greg and Sarah discuss why policies can’t replace human judgement and why leaders must understand the real lives behind job titles.

6. Empathy as a Learned Skill
00:32:56 – 00:38:03
Greg reflects on the life experiences that shaped his leadership philosophy, from loss and hardship to moments where small decisions profoundly changed others’ lives. Empathy, he explains, is built not assumed.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 28, 2026 | 2 Mins Read

The Constructive Contrarian: How Questioning Everything Can Build Success – Part One

January 28, 2026 | 2 Mins Read

The Constructive Contrarian: How Questioning Everything Can Build Success – Part One

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Episode 351

In this episode of UNSCRIPTED, host Sarah Nicastro sits down with Greg Crumpton, VP at ServiceLogic and founder of DeepKnowledge, to explore how curiosity and contrarian thinking drive innovation, why respecting local expertise beats corporate control, and how modern leaders can build cultures where people actually want to stay. Whether you're navigating acquisition-led growth, scaling teams across generations, or struggling with the shift from command-and-control management, this conversation is packed with hard-won wisdom on trust, mutual respect, and what it really takes to lead today.  

What You'll Learn

  • Greg’s path from second generation HVAC technician to business owner and VP at a 3 billion dollar service organization
  • What happened after the acquisition, why a six month plan became twelve years, and what that says about culture and mutual respect
  • Why local operations often drive the real value, plus what a lean corporate team enables
  • The difference between controlling partners and setting shared expectations for service delivery
  • What it means to be a constructive contrarian, when it helps, and when it can hurt
  • How leadership has shifted from being the “answer holder” to being the person who removes hurdles and supports teams
  • Why generational differences are shaping communication, retention, and leadership priorities

About the Guest(s)

Greg Crumpton is Vice President at Service Logic and a lifelong HVAC professional who began his career in the trades and later built a successful service business from the ground up. After selling his company to Service Logic, Greg became a key voice connecting corporate strategy with frontline reality. He is also the founder, curator, and writer at DeepKnowledge, and host of the Straight Out of Crumpton podcast, where he explores leadership, service, and the real world decisions that shape performance.

Follow Along

  • 00:03:04 Greg’s HVAC roots, from second generation beginnings to apprenticeship and early career moves
  • 00:07:45 Building Airtight Mechanical from the garage, scaling the business, and selling to Service Logic
  • 00:09:55 Life after acquisition, why Greg was asked to step back in, and how a six month plan became twelve years
  • 00:18:48 The Service Logic operating model, local culture, and why a lean corporate team works
  • 00:29:09 Being a constructive contrarian, curiosity, kaizen, and challenging the status quo with intent
  • 00:44:53 Modern leadership, supporting teams, and the mindset behind “love people and show the way”

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 21, 2026 | 2 Mins Read

How the Practice of “Painstorming” Improves Change Leadership

January 21, 2026 | 2 Mins Read

How the Practice of “Painstorming” Improves Change Leadership

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Episode 350

Host Sarah Nicastro welcomes Jeffrey Yip, Associate Professor of Management and Organizational Studies at Simon Fraser University, who teaches leadership in the Executive MBA and Management of Technology programs, conducts research that addresses managerial challenges in work relationships and leading change, and has contributed to resources like HBR and Psychology Today. Jeff shares the need for leaders to listen to organizational pain through a process called “painstorming” and explains how doing so can significantly improve change management.

What You'll Learn

  • What organizational pain is and why it often goes unheard by senior leaders
  • Why effective storytelling in change leadership starts with listening, not messaging
  • How the practice of “painstorming” helps leaders identify real barriers to change before jumping to solutions
  • The PAIN framework (Priorities, Anxiety, Inertia, Noise) and how to apply it in real organizational conversations
  • Why leaders must slow down, validate experiences, and reduce friction to successfully mobilize change
  • How painstorming can significantly improve adoption and trust—especially during AI and technology-driven change

About the Guest(s)

Jeffrey Yip is an Associate Professor of Management and Organizational Studies at Simon Fraser University, where he teaches leadership in the Executive MBA and Management of Technology programs.

His research and teaching focus on helping leaders navigate change by strengthening listening, relationships, and human connection at work. Jeffrey works closely with technology leaders and executives, including through programs with CIO Canada, and his insights have been featured in Harvard Business Review and Psychology Today.

Jeff is the creator of the “Listen and Build” approach and a leading voice on the role of listening, organizational pain, and empathy in effective change leadership.

Follow Along

  • 00:00 – Introduction to painstorming and change leadership
  • 04:06 – Why listening is the foundation of effective leadership
  • 07:00 – Understanding organizational pain
  • 12:42 – Painstorming and the PAIN framework
  • 33:45 – How painstorming enables successful change
  • 39:53 – Applying painstorming to AI adoption and the future of leadership

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 14, 2026 | 2 Mins Read

The Importance of Learning Oneself in Leadership

January 14, 2026 | 2 Mins Read

The Importance of Learning Oneself in Leadership

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Episode 349

What if the key to advancing your career wasn’t about climbing faster, but about understanding yourself more deeply?

In this episode of UNSCRIPTED, host Sarah Nicastro sits down with Adam Gloss, Chief Operating Officer at Impel and a Stand Out 50 2025 honoree, to explore why self-awareness is one of the most powerful leadership skills you can develop.

Through candid reflection and real-world examples, Adam shares how learning what really drives you and what you can't compromise can help you make better career choices, lead better, and feel more fulfilled in the long run. This conversation challenges what we think of as success and gives a clear view on how to balance ambition, values, culture, and personal sustainability.

What You'll Learn

  • Why self-awareness is foundational to effective leadership
  • How to identify the 3–4 drivers that sustain motivation over time
  • How to make intentional career tradeoffs without losing clarity or agency
  • Why money matters—but rarely as much as alignment and impact
  • How to evaluate culture fit beyond stated values
  • How leaders can filter urgency vs. importance in a hyper-connected world
  • Why intentional disconnection is essential for long-term performance

About the Guest(s)

Adam Gloss is the Chief Operating Officer at Impel, where he helps drive organizational scale, operational clarity, and people-centric leadership. With a career spanning public, private, and PE-backed organizations, Adam brings a pragmatic and values-driven approach to leadership.

A Future of Field Service Stand Out 50 honoree, Adam is known for his openness, mentorship, and thoughtful reflection on what it truly means to lead well. He regularly shares insights on leadership, career growth, and self-awareness, emphasizing that sustainable success begins with knowing yourself.

Follow Along

  • 00:00 – Welcome & Episode Framing
  • 02:00 – Why Leaders Get Asked for Advice
  • 04:00 – Identifying What Truly Drives You
  • 07:00 – Career Fit, Values & Hard Lessons Learned
  • 12:00 – Money, Tradeoffs & Fair Compensation
  • 17:00 – Overperformance, Boundaries & Self-Honesty
  • 23:00 – Advancement vs. Fulfillment
  • 29:00 – Culture Fit & Non-Negotiables
  • 35:00 – Filtering Urgency vs. Importance
  • 41:00 – Disconnection, Nature & Human Connection
  • 47:00 – Self-Awareness as a Lifelong Practice
  • 49:30 – Final Reflections & Closing Thoughts

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 7, 2026 | 1 Mins Read

2026 Sneak Peek

January 7, 2026 | 1 Mins Read

2026 Sneak Peek

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Episode 348

The first UNSCRIPTED episode of 2026 offers an inside look at what’s coming next. Recorded live from IFS Sales Kickoff, host Sarah Nicastro shares a candid preview of the initiatives, content, and experiences launching in the months ahead, each designed to better serve service-centric organizations navigating rapid change.

From new research and podcast formats to community events and expanded thought leadership, this episode sets the stage for what 2026 will bring and why it matters.

What You'll Learn

  • What insights are emerging from the next Standout Service Trends Report—and how they compare to prior years
  • Why elevating leadership and frontline perspectives is a strategic priority in 2026
  • How the UNSCRIPTED podcast ecosystem is expanding with new sub-brands and voices
  • What to expect from the return of Future of Field Service live events
  • How the launch of Future of Assets extends the conversation into asset management and maintenance operations
  • Where service, asset management, and growth strategy increasingly intersect

Follow Along

  • [00:00 – 03:27] Welcome & Standout Trends Report Preview
  • [03:27 – 05:41] New UNSCRIPTED Podcast Sub-Brands
  • [05:41 - 08:09] The Return of Future of Field Service Live Events
  • [08:09 - 10:15] Service Growth Executive Form (NYC)
  • [10:15 - 11:49] Newsletter & INSIDER Updates
  • [11:49 - 13:50] Launch Preview: Future of Assets
  • [13:50 - end] What's Next & How to Get Involved

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 7, 2026 | 1 Mins Read

The Top 10 UNSCRIPTED Podcasts of 2025: Part 2

January 7, 2026 | 1 Mins Read

The Top 10 UNSCRIPTED Podcasts of 2025: Part 2

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Episode 347

In the final UNSCRIPTED episode of 2025, host Sarah Nicastro returns to close out the year with the Top 5 of the Top 10 UNSCRIPTED Podcasts of 2025.

Part 2 highlights the conversations that resonated most deeply with the Future of Field Service community—episodes that explored leadership humanity, experience design, mental health, talent retention, and what truly drives performance in modern service organizations.

Together, these five discussions capture the themes that defined 2025 and offer enduring lessons leaders can carry into 2026 and beyond.

What You'll Learn

  • Why authoritarian leadership models are losing relevance—and what replaces them
  • How cultures of mattering and significance drive motivation, performance, and loyalty
  • The untold realities of service leadership, from mental health to personal growth
  • How experience management is redefining service differentiation
  • What high-performing leaders consistently do differently
  • Proven strategies for reducing technician turnover through intentional leadership and communication

Featured EPisodes

#5 – Episode 341: Authoritarian Leadership Is Out: Why and How to Embrace the Power of Mattering
#4 – Episodes 329 & 337: The Untold Truths of Service Leadership (Part 1 & 2)
#3 – Episode 330: How Unisys Is Differentiating Through Experience Management
#2 – Episode 335: The High-Performance Traits of Standout Leaders
#1 – Episode 325: How MULTIVAC Cut Technician Turnover in Half

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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January 7, 2026 | 1 Mins Read

The Top 10 UNSCRIPTED Podcasts of 2025: Part 1

January 7, 2026 | 1 Mins Read

The Top 10 UNSCRIPTED Podcasts of 2025: Part 1

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Episode 346

As 2025 comes to a close, Sarah Nicastro reflects on the conversations that made the biggest impact this year.

In Part 1 of the Top 10 UNSCRIPTED Podcasts of 2025, Sarah counts down episodes #10 through #6—highlighting five discussions that stood out for their depth, relevance, and lasting influence on how leaders think about service, leadership, workforce evolution, and transformation. Each episode offers a different lens, but together they reflect the themes shaping service organizations today.

What You'll Learn

  • How leaders are navigating the balance between AI adoption and the human experience
  • What it takes to attract, retain, and develop talent in a competitive labor market
  • Why emotional intelligence, culture, and leadership self-awareness are becoming strategic advantages
  • How media and storytelling can reshape perceptions of the skilled trades
  • Practical approaches to securing service investment and driving transformation
  • Why frontline immersion is critical to effective leadership and decision-making

Featured Episodes

#10 – Episode 313: Using AI to Unlock Potential While Protecting the Human Experience
#9 – Episode 309: An Inside Look at ACCO’s Strategic Big Bets to Win the Talent War
#8 – Episode 331: Move Over Bob: A New Narrative to Reinvigorate and Diversify the Trades
#7 – Episode 334: Five Best Practices for Building Your Business Case for Service Investment
#6 – Episode 326: How Lean Methodology Is Guiding Service Transformation at Diebold Nixdorf

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts or Spotify. Also, subscribe to our newsletter right here.

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