Episode 253
In this episode of the Future of Field Service podcast, host Sarah Nicastro is joined by Hany Salah, Head of Services Sales at Schneider Electric, to dive into skills, approaches, and tactics in selling today’s service solutions. They also touch on storytelling, customization, and talent challenges.
Hany has over 23 years of experience, mostly in the service sector, and has been working at Schneider Electric since 2008, now leading the service sales team for North East Africa. Besides his corporate role, Hany has a parallel career in education and learning, serving as a certified instructor and consultant in project management, accredited by the Project Management Institute and the Egyptian Syndicate of Engineers.
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Episode Highlights
- [04:02] - Today's customer-centric sales landscape success lies in understanding and valuing the customer's journey, prioritizing their experience, and aligning our offerings to their specific needs and benefits. The key is to question and validate your assumptions about customer needs, engage deeply to understand their expectations and ensure every interaction adds value. Instead of focusing on what you offer, shift towards a consultative approach, customizing your services to address the unique challenges and desires of each customer.
- [06:30] - Regarding the evolving service landscape, Hany has witnessed a transformative shift, expanding beyond traditional service roles to embrace a digital, insight-driven approach that fundamentally enhances the value proposition for customers. This change highlights the critical role of digital transformation in scaling service capabilities and enriching customer relationships through 24/7 connectivity and advanced data insights. At its core, service remains a people-centric business. However, the integration of digital tools and AI capabilities has multiplied its impact.
- [13:32] - Embracing a holistic, customer-centric approach is essential in today's service delivery, moving beyond simple additions to deeply incorporating solutions across all service areas for a seamless customer experience. Personalization plays a key role in this transformation, highlighting the importance of understanding and segmenting customer personas to tailor services effectively. From addressing unique challenges faced by data center managers to meeting the expectations of facility managers, customizing your approach based on a deep understanding of each persona ensures that your services resonate with the specific needs and expectations of each customer segment.
- [17:08] - Integrating storytelling with smart customization and personalization strategies allows sales professionals to create compelling value propositions that truly meet customers where they are. Keep in mind that this approach goes beyond simply presenting a product or service; it's about creating a narrative that resonates with the customer, incorporating real examples, success stories, and lessons learned to demonstrate value. Listening is the first critical step towards a customer-centric approach, ensuring that the sales narrative is more than a list of capabilities but a tailored story that reflects the customer's voice and priorities.