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October 7, 2026 | 5 Mins Read

Honeywell's AI-Powered Service Evolution

October 7, 2026 | 5 Mins Read

Honeywell's AI-Powered Service Evolution

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STANDOUT UNSCRIPTED - EPISODE 379 • AI IN SERVICE • DIGITAL TRANSFORMATION

Yasir Sheikh, Global Service Transformation Leader at Honeywell Technologies and 2026 Stand Out 50 leader, joins Sarah Nicastro to explore what AI is actually changing in service delivery. Technology, it turns out, is only half the story.

Yasir Sheikh has spent most of his career in service and operations, working across building technologies, automation, and customer support at Honeywell Technologies. He manages remote service teams supporting customers across a wide range of industries. His focus is helping customers get the most value from their systems while driving innovation within the service organization itself.

The conversation covers a lot of ground. AI and predictive maintenance. The distinction between managed services and outcomes-based service. The evolving role of the service engineer. And what gets missed most often in digital transformation, which, in Yasir's view, has very little to do with technology.

Customers Are Buying Outcomes, Not Hours

The biggest shift Yasir points to is customers moving from ownership to outcomes. Historically, many customers wanted to manage and maintain their own systems and call in support when something broke. Systems are now so interconnected and complex that many customers want someone else to take on more responsibility for them.

The examples are practical. A hospital doesn't want to know how many maintenance visits happened this month. It wants to know that critical environments stayed operational and patients weren't impacted. A data center isn't focused on individual assets. It cares about uptime and resilience. Managed services exist to continuously monitor systems, analyze data, and prevent problems before they become disruptions.

"Customers are looking for partners who can predict issues, optimize performance, and reduce risk. That's where managed services becomes so valuable.", Yasir Sheikh

What AI Is Actually Changing at Honeywell

As a technology company, Honeywell has been an early adopter. The biggest practical change Yasir describes is the shift from reactive to predictive service. AI analyzes data from connected equipment, identifies patterns that suggest something isn't operating correctly, and flags what needs attention before failure occurs.

Engineers have always had data available. What AI does is help them identify what's important and what needs to be prioritized. Scheduling, troubleshooting recommendations, emerging asset issues, AI is making decisions faster and better informed. The framing Yasir is clear on: this isn't about replacing engineers. It's about making them more effective by giving them better insights and cutting time spent on repetitive tasks.

The next evolution he sees is prescriptive service, AI that doesn't just identify a potential problem but recommends the best course of action, the resources required, and when to intervene. Customers may not even know there was a problem because it was identified and resolved before anything was impacted.

"Service conversations will shift from talking about maintenance activities to talking about business outcomes.", Yasir Sheikh

Managed Services and Outcomes-Based Service Are Not the Same Thing

The two terms get used interchangeably. Yasir draws a clear line between them.

Managed services means taking responsibility for operating and maintaining a customer's environment: actively monitoring, managing, and optimizing systems on their behalf. Outcomes-based service goes a step further. It's measured against specific business results, uptime, energy savings, operational efficiency, agreed performance metrics.

Yasir's framing is useful: managed services is the foundation that enables outcomes-based service. You need visibility, data, and operational control before you can confidently commit to outcomes. The leap from traditional service straight to outcomes-based commitments is a much harder one to make. Build the foundation first.

The Trifecta: Technical, Digital, Human

The engineer of the future, in Yasir's view, will need three things. Strong technical skills, that hasn't changed. But also comfort with data, digital tools, and AI-generated insights. And something that's becoming more important as AI takes on more of the diagnostic work: human skills.

Sarah connects this to a point from a recent Service Council event, the growing need to upskill technicians on prompt engineering, the ability to get good outputs from generative AI tools. Yasir agrees and goes further. Organizations need to be investing in analytics capabilities, consultative skills, and digital acumen alongside technical training. The engineer who succeeds will be the one who can combine human expertise with digital intelligence.

"The engineer who succeeds will be one who combines human expertise and digital intelligence. That's what the future engineer looks like.", Yasir Sheikh

Why Change Management Gets Missed

Organizations tend to focus on the technology first. It's easy to get excited about AI platforms, analytics, and digital transformation tools. What's harder is helping people adopt a new way of working. That's where most transformations struggle.

People naturally wonder what change means for them. Whether they'll need new skills, whether their roles will shift. If leaders don't spend enough time addressing those concerns, even good technology can fail. The most successful transformations Yasir has seen happen when employees can clearly see how change benefits them as well as the business.

The most impactful thing in the process, in his view, is trust and understanding. Not just communication, understanding. Making sure people genuinely grasp where the organization is going, why, and how they'll be supported. When people understand that AI can eliminate repetitive tasks and help them deliver more value, they tend to get excited rather than concerned.

"Transformation is a people journey as much as a technology journey.", Yasir Sheikh

Transformation Is a Slow-Cooked Sunday Roast

Sarah brought in a reference from her conversation with Peter George of Alfa Laval, who described pace as the hardest part of transformation. The excitement to move fast is real. But moving too fast means you can't build the trust you need, and you can't take people with you.

Yasir's analogy landed well: transformation is a slow-cooked Sunday roast, not a two-minute noodle. It takes longer. But the result is better. Organizations that reconcile their enthusiasm for the opportunity with the pace at which they can genuinely bring their people along are the ones that go furthest.

His closing thought: we're at a pivotal moment in service. Technology is a huge enabler. But people remain at the center of success. The organizations that combine technology investment with genuine investment in people development are the ones that will realize the full opportunity ahead.

Follow Sarah on LinkedIn for daily insights, behind-the-scenes reflections, and the conversations shaping the future of service.

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Follow Future of Field Service on LinkedIn for new articles, podcast episodes, and event updates as they go live.

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October 5, 2026 | 6 Mins Read

The Soundtrack of Future of Field Service Live London

October 5, 2026 | 6 Mins Read

The Soundtrack of Future of Field Service Live London

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By Sarah Nicastro, Founder and Editor in Chief, Future of Field Service

At our recent London event, I welcomed Rob Stephenson, keynote and TEDx speaker, mental health advocate, author of Music is the Answer, and Founder of Choose Your 3, to deliver a guest keynote. Before we got into the “task” of the day that everyone was expecting to tackle – knowledge sharing among peers on how to navigate today’s biggest service challenges and opportunities – I wanted to offer leaders a session focused on them.

Why? Because I believe we’re at a pivotal role in service where strong leadership is more important than it’s ever been. And we often get right to it, without much thought to what such an important role requires of the individuals living it.

I’ve known Rob since 2024 when he appeared on UNSCRIPTED as a feature for Mental Health Awareness month. When we began planning the London event, he immediately came to mind as someone who would perfectly set the tone for the day – and that he did.

Rob spoke about the importance of wellbeing, but more specifically about how to manage energy. He shared different types of energy and talked about why it’s crucial for leaders to do this for themselves before they can create a space for their teams to do the same. It was an important message, one that I plan to revisit in a future article (and hopefully another podcast!).

But Rob also shared not only his love of music, but his belief in how it can help us conserve, create, and shift energy. He asked the room to share in a Slido one song that always lifts their mood, and it was so fun – and interesting – to see the different responses pop up.

The Day as a Mixtape

On last week’s podcast, Berend Booms of Future of Assets guest hosted to share his key reflections from the event. Berend and I have been working closely together for the last year-plus to create Future of Assets, but a fun fact is that the London event was actually our first time meeting face-to-face. I asked him to do the summary podcast because I felt, having planned the event myself, his perspective as a more objective party would be more interesting.

It was indeed, and if you haven’t yet, you should have a listen. But my favorite part is that he took a cue from Rob’s keynote and selected a musical track to pair with each session of the day. How creative and fun is that?

So much so that I felt it was deserving of its own recap, here, as a documentation of the “soundtrack” of Future of Field Service Live London 2026. Without further ado, here’s the tracklist:

The White Stripes – We’re Going to Be Friends. Berend chose this track for my opening keynote on the three seismic shifts I am witnessing in service. He said, “The song that I would pick for Sarah’s opening session is We Are Going to Be Friends by The White Stripes. First of all, it's a vibe thing, right? It catches the vibe of the event really, really well. But it also pays respect to Sarah's friendly disposition and how she goes out of her way to make sure that everyone feels welcomed, feels included. Even myself, someone outside of the field service ecosystem, I could come in, I could participate and have a fantastic day.”

Bill Withers – Lovely Day. Berend chose this track for Rob’s guest keynote to honor the exercise Rob asked the audience to take part in. “This is the song that I picked during Rob’s prompt as the one song that never fails to bring me energy and never fails to set me right. It always just puts me in a great mood and I'm ready to start the day.”

ACDC – High Voltage. Berend chose this song for my interview with Natasha Nelson, CTO for Services at Schneider Electric, who spoke about the company’s journey of incorporating agentic AI into services. “So, a great song that I think fits Natasha's background really well, and it's also a classic for me, is ACDC's High Voltage.” Not only is this a nod to Schneider’s business, but perhaps also to the power – and delicacy – of expanding AI’s role in service.

X – Xzibit. This is Berend’s pick for my interview with Patrycja Sobera, SVP and GM of Digital Workplace Solutions at Unisys, who spoke about her award-winning shift to XM (experience management) and from SLAs to XLAs (experience level agreements). “I really enjoyed the session and going through my notes, the very first thing I actually put down was the big X, right? X for X factor, X for experience, X for expanding, X for XLA. And in my mind, there's only one song that is going to do justice to this, and that is X by Mr. X to the Z Xzibit. If I recall correctly, his first bar in that song is ‘the first day of the rest of my life.’ I really like that; I think it fits the forward look and building that future together through events and through communities like Future of Field Service exceptionally well.”

Bonnie Tyler – Holding Out for a Hero. The next session was a workshop given by Simone Schneider and Torben Petersen of Simon-Kucher, based on our joint research around the potential for service growth. They spoke about the opportunity that exists to better leverage field technicians to contribute to revenue. “Thinking about that maintenance technician showing up to save the day, there's only one song that comes to mind that fits that perfectly for me, and it is Bonnie Tyler's Holding Out for a Hero. This is your cue to check out that song once again. It is a banger.”

Queens of the Stone Age – Go with the Flow. Next up was a Think Tank on the human side of digital transformation, which featured Clinten van der Merwe of TOMRA, Yasir Sheikh of Honeywell Technologies, and Nick Vandivere of IFS Nexus Black. “My song pick for this one was heavily influenced by Clinten’s comments, but I'm going with Queens of the Stone Age, Go with the Flow, which is one of my favorite songs by them, actually. It's a great song first and foremost, but it's also a great reminder of what we're all facing, right? This hesitation, this fear that we have, and how can we all deal with this change? We can all go with the flow when it comes to transformation.”

The Beatles – With a Little Help from My Friends. This is the song Berend selected to represent our ‘grand finale’ of the day, which was our announcement and celebration of this year’s Stand Out 50 leaders. “Roy Dockery, one of the judges this year, explained really well this feeling that I think a lot of people have where we mostly recognize sales; we mostly recognize revenue and revenue creation. Where are we rewarding people for showing great leadership? Doing so helps people feel seen, it helps them feel understood, it helps them feel appreciated, it helps them feel supported by having people take an interest and taking your peers into consideration. And I think Sarah summed it up perfectly, saying that leadership is action, it is not a position. So, my suggestion for a song to listen to in this case would be the Beatles’ rendition of With a Little Help from My Friends.”

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October 1, 2026 | 4 Mins Read

Stand Out Spotlight: Exclusive Q&A with Stand Out leader Dr. Angela Thomas, GM Business Intelligence and Strategy for Global Services, GE Healthcare. 

October 1, 2026 | 4 Mins Read

Stand Out Spotlight: Exclusive Q&A with Stand Out leader Dr. Angela Thomas, GM Business Intelligence and Strategy for Global Services, GE Healthcare. 

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STAND OUT 50 | Leader Spotlight| October Insider

An exclusive Q&A with Stand Out 50 leader Dr. Angela Thomas on AI as a revenue engine, the power of intentional recognition, what keeps her grounded through adversity, and the person who shaped everything she knows about leadership. 

Dr. Angela Thomas is GM of Business Intelligence and Strategy for Global Services at GE Healthcare. She brings a deep background in strategy, analytics, and service transformation, and carries with her a perspective shaped by both professional excellence and personal conviction. Her answers are generous, grounded, and worth reading carefully. 

What trend or challenge is top of mind for you at the moment, and why? 

Artificial intelligence. Specifically, the evolution beyond generative and agentic systems is the trend most on my mind right now because it represents the next major shift in how industries deliver value. We're moving from AI as a cost saving tool to AI as a revenue generating engine, reshaping service models, customer engagement, and operational decision making across every sector. 

Describe what being named a Stand Out 50 leader meant to you. 

Being named a Stand Out 50 Leader was deeply meaningful to me. As one of the few Black female leaders in the industry, I am proud of the representation that my peers bestowed upon me. This honor affirmed not only my work but also the perseverance required to excel in spaces where people who look like me are still underrepresented. Entering a new segment of the industry and mastering it demanded humility, discipline, and a commitment to being a lifelong learner. This recognition symbolized more than achievement. It reflected resilience, growth, and the responsibility I carry to open doors for others. 

“This recognition symbolized more than achievement. It reflected resilience, growth, and the responsibility I carry to open doors for others.” 

Please share one tangible action you feel creates a positive culture for your team. 

A tangible action that consistently creates a positive team culture is practicing intentional recognition: calling out great work in the moment and tying it directly to the team's shared goals. When people see that their contributions are noticed, valued, and connected to something bigger, it builds trust, motivation, and psychological safety. Even a simple, specific acknowledgment, like, 'Your analysis sharpened our strategy and moved us forward', shifts a team's energy. It signals respect, reinforces excellence, and encourages others to lean in with the same level of commitment. 

How do you stay motivated when you've hit a rough patch? 

When things get difficult, I anchor myself in purpose, people, and progress. I reconnect with why the work matters, lean on my support system, and break challenges into small, winnable steps so momentum becomes visible again. I also give myself permission to pause, whether that's a beach trip, a baseball game with family, or a karaoke night, because clarity and motivation return faster when I'm recharged rather than pushing through exhaustion. 

Name one thing you can't live without. 

I can't live without my faith in God. It's the foundation that steadies me, guides my decisions, and keeps me grounded no matter what season I'm in. My faith gives me clarity when life feels chaotic, strength when challenges show up unexpectedly, and peace that reminds me I'm never walking alone. It's the daily anchor that shapes how I lead, how I teach, how I show up for my family, and how I move through the world with purpose and gratitude. 

Please share a quote or person that inspires you. 

The person who inspires me most is my mother. She raised me with unwavering determination, working multiple jobs to ensure I had every opportunity she never had. She was the first in her family to graduate from college, breaking generational barriers through sheer grit and faith. In her career as a social worker, she faced racism, sexism, underemployment, and systems that were not built to support her, yet she kept fighting for families, for justice, and for dignity. Watching her navigate those challenges with courage and compassion shaped the core of who I am. Her example taught me resilience, discipline, empathy, and the importance of advocating for others. She showed me what it means to work hard, stay grounded in purpose, and rise above adversity with grace. Everything I strive for in leadership, teaching, and service is rooted in the strength she models every day. 

“Everything I strive for in leadership, teaching, and service is rooted in the strength she models every day.” 

What's a regular source of information or insight you find valuable? 

A regular source of insight I rely on is Harvard Business Review. It consistently gives me thoughtful, research-based perspectives on leadership, strategy, and the future of work. It sharpens how I teach and how I lead. I also find value in McKinsey Insights for its data-driven analysis of global trends, especially around AI, digital transformation, and healthcare. Both help me stay grounded in what's happening now while thinking ahead to what's coming next. 

About the Stand Out 50 

The Stand Out 50 is Future of Field Service's annual recognition program celebrating 50 exceptional service leaders who are driving meaningful change in their organizations and the broader industry. Leaders are nominated by peers, colleagues, and members of the FoFS community, and selected by a panel of distinguished judges across three criteria: purposeful innovation, authenticity, and ability to execute. 

The 2026 Stand Out 50 winners were announced live at Future of Field Service Live London on September 24, 2026. 

View this year's winners and past years' winners here.

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September 30, 2026 | 6 Mins Read

Podcast Takeover: Future of Field Service Live London Highlights

September 30, 2026 | 6 Mins Read

Podcast Takeover: Future of Field Service Live London Highlights

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UNSCRIPTED - EPISODE 378 • EVENT RECAP • PODCAST TAKEOVER

Berend Booms, Associate Editor of Future of Assets, takes over the mic to share his key takeaways from Future of Field Service Live London. The event through fresh eyes, from someone who came in from outside the field service world and left genuinely surprised, moved, and energized.

Sarah handed the mic to Berend Booms, Associate Editor of Future of Assets, to recap Future of Field Service Live London. Berend came to the event as an outsider to the field service world. That perspective makes this episode something different from a standard recap. He noticed things that those inside the industry might have taken for granted, and he wasn't afraid to say so.

He also took Rob Stevenson's keynote idea and ran with it. For every part of the day's agenda, Berend picks a song. The playlist alone is worth the listen.

The Venue

*Alexa play We Are Going to Be Friends, The White Stripes*

The Orchard, eighth floor, central London, close to Hyde Park and Marble Arch. The views were good. The coffee was good. The balcony access was a bonus. What stood out most to Berend was that it didn't feel like a conference centre. No stuffy carpets, no rows of identical chairs. It felt like somewhere people actually wanted to be.

Sarah's Opening Keynote: Amplification, Not Optimization

Sarah opened by talking about priorities. She's a mom first and a leader second. Berend found that grounding. It's an honest acknowledgement that everyone in the room is juggling multiple roles, and that the balance between them is real and often difficult.

The substance of the keynote centred on what Berend describes as three seismic shifts redefining service. The one that stuck with him most: operational excellence has moved from being the goal to being the starting line. The bar has risen. The ambition now has to be amplification, doing the best work possible with the least expenditure of energy and resource, and doing it without sacrificing the humanity that makes service what it is.

Leadership, Sarah argued, is the bridge between what service has been and where it is headed. And the shift she's advocating for is from change management, which tends to be project-focused, to change leadership, which is ongoing and continuous. Berend found that a genuinely useful reframe.

"Leadership is action. It is not a position." -- Sarah Nicastro

Rob Stevenson: Energy Is the Currency of Sustainable Performance

*Alexa play Lovely Day, Bill Withers*

Rob Stephenson, author of Music is the Answer, was the speaker Berend was most grateful for. Not because the session was the most technically relevant to field service, but because it didn't try to be. It was about people. About energy. About wellbeing as something that should be built into how an operation runs, not bolted on as a perk.

The exercise Rob ran, getting everyone in the room to share the one song that never fails to give them energy and seeing it appear on the big screen, is what inspired Berend's song picks throughout the rest of this episode. His own pick for Rob's session reflects exactly what the session gave him.

"Your wellbeing is not a perk. It is not a policy. It should be baked into how the business actually operates." -- Rob Stephenson

Natasha Nelson, Schneider Electric: The Talent Crisis Is Compounding

*Alexa play High Voltage, AC/DC*

Natasha Nelson, CTO of Services at Schneider Electric, spoke about the talent shortage. The detail that landed for Berend: a plumber or HVAC engineer can now get a mortgage more easily than a lawyer or a dentist, because the demand for trades is that high. And Sarah added the number that frames the scale of the problem. For every five technicians leaving the workforce, only two are joining.

Amplification starts to make sense in that context. If you can't solve the workforce gap through recruitment alone, the answer has to involve getting more out of the people already there. AI is the obvious tool for that conversation. But Natasha's point was clear: the challenges in AI deployment are almost always human ones. Technology isn't the hard part. People are.

Patrycja Sobera, Unisys: Drink Your Own Champagne

*Alexa play X, Xzibit*

Patrycja Sobera, SVP and General Manager of Digital Workspace Solutions at Unisys, introduced Berend to a concept he hadn't encountered before: XLAs, experience level agreements. The difference from SLAs is that they're intentionally short-lived. They force evaluation. They allow adjustment. They let you respond to change faster than a standard contract ever could.

She also gave him a phrase he's replacing an old habit with. He's spent years saying "eat your own dog food." He's now going with Patrycja's version: drink your own champagne.

Simon-Kucher Workshop: What If We Just Train the Salespeople to Do Maintenance?

*Alexa play Holding Out for a Hero, Bonnie Tyler*

Simone Schneider and Torben Petersen from Simon-Kucher ran a workshop on how to unlock commercial value from frontline workers. The basic premise: technicians are already with customers. They have a level of customer intimacy that sales functions often don't. How do you help them surface opportunity without turning them into something they're not?

The pushback from the audience was immediate: isn't that just making them salespeople? One person's response cut through: why don't we just train the salespeople to do the maintenance work instead? It was tongue-in-cheek. But it reframed the whole debate and made the room think differently. Berend's takeaway: there is no one-size-fits-all solution, and the moments where someone flips the script entirely are often the most useful.

Think Tank: Innovation That Doesn't Start or End with AI

*Alexa play Go with the Flow, Queens of the Stone Age*

The think tank brought together Clinton von der Merbech of Tomra Cycling, Yasir Sheikh of Honeywell, and Nick Vanderveer of Nexus Black to talk about the human side of digital transformation.

Clinton's observation about flying back from China and feeling like he was returning to the Stone Ages said a great deal about the pace of innovation elsewhere and the gap that's widening. Nick's point about frontline feedback was equally sharp: if you only build what the field asks for, you end up with a slightly nicer version of what already exists. Real innovation requires going beyond what people can currently imagine needing.

Berend's broader takeaway: fear of AI is real, but conflating job loss from economic conditions with job loss from AI isn't fair. The more useful question is what do we do about it.

The Stand Out 50 Announcement

*Alexa play With a Little Help from My Friends, The Beatles*

Berend's favourite part of the day. Not just because of the celebration, but because of what it represents. Roy Dockery, one of the judges, articulated it well: we recognise sales, we recognise revenue. Where do we recognise leadership? These awards exist to close that gap. To make people feel seen. Understood. Appreciated.

"Joining a live discussion, experiencing a sense of community, asking someone about their favourite song. It is something that is much more rewarding than anything any prompt will ever be able to generate." -- Berend Booms

Follow Sarah on LinkedIn for daily insights, behind-the-scenes reflections, and the conversations shaping the future of service.

Connect with Sarah Nicastro on LinkedIn

Follow Future of Field Service on LinkedIn for new articles, podcast episodes, and event updates as they go live.

Follow Future of Field Service

Subscribe to The INSIDER - our monthly newsletter with exclusive content you won’t find anywhere else.

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September 28, 2026 | 6 Mins Read

Celebrating Stand Out Leadership: The Crucial Bridge to the Future of Service

September 28, 2026 | 6 Mins Read

Celebrating Stand Out Leadership: The Crucial Bridge to the Future of Service

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By Sarah Nicastro, Founder and Editor in Chief, Future of Field Service

I’m headed home from London, just having wrapped our Future of Field Service Live event. It was a wonderful day full of lightbulb moments, knowledge sharing, and community building – but one of the most special parts was announcing this year’s Stand Out 50 leaders.

If you’re not familiar, Future of Field Service began the Stand Out 50 in 2024. Having spent many years working with service leaders, I have a deep respect for the unique role they play and all that they juggle. Stand Out 50 accepts nominations over a two-month period each year and then awards 50 leaders who are having a truly exceptional impact. Our objective is of course to recognize their hard work, but also to create broader awareness of it within their businesses and beyond (as service leaders are often not celebrated enough).

Toward the end of Thursday’s event, we unveiled the 2026 Stand Out 50 and were fortunate to have nine individuals with us in-person to receive their award and celebrate with the community. Please join me in giving these leaders another massive congratulations!

In my morning keynote, I shared some reflections on why I see strong leadership as particularly crucial in service right now. So much is changing, so rapidly and leaders really are the link between the service of today and what it is becoming. The challenges are real, but the opportunities are exciting. In my view, though, the potential that exists won’t be possible to attain without stand out leadership.

Why? Well, first and foremost, today’s talent demands it. Emotional intelligence, authenticity, empathy, psychological safety, the ability to create a culture that is change adept and resilient – these aren’t “fluffy” ideals, but leadership imperatives.

Further, leaders will be responsible for overseeing a delicate time of transformation. AI is here to stay and should be wielded, but not at the expense of what makes service special (which is the people). Striking the right balance, and pace, of innovation without sacrificing ample focus on human talent is of paramount importance if we want the future of service to look bright.

So, it was an honor to celebrate 50 leaders who are giving their all to meeting today’s challenges head-on, who are pouring themselves into their teams, and who want to nurture the best of what service has been while ushering in what it can be going forward.

In our process of nominations, we’ve debated how specific to be, but I’ve maintained that I don’t want the process to be prescriptive. While certain attributes are universally important, uniqueness should be celebrated too. As such, reading through the nominations is such an interesting and heartwarming process each year.

What we ask is that those nominating share anecdotes (and evidence, where applicable) of how they feel the candidate stands out across three categories: purposeful innovation, authenticity, and ability to execute. The entries that roll in illustrate a wide variety of impressive efforts – and a big impact on teams, customers, and companies.

I’d like to share an anonymous example from each category to offer a sense of why celebrating these leaders is such a worthwhile cause.

Innovation: Prioritizing Long-Term Impact

“He is an open-minded and forward-thinking leader who actively seeks diverse perspectives and encourages constructive challenge. This mindset not only strengthens decision-making but also fosters a culture of collaboration and innovation across his teams. He creates an environment where people feel empowered to think differently, take ownership, and focus on outcomes that genuinely matter.

What sets him apart is his ability to balance commercial realities with strategic vision. He does not shy away from short-term pain when it is necessary to deliver long-term impact. Instead, he leads with transparency, bringing his teams and stakeholders on the journey, building trust and alignment along the way.

His leadership consistently translates into stronger customer relationships, improved service outcomes, and a more resilient, future-focused organization. He demonstrates that great leadership is not about quick wins, but about making the right decisions for lasting success.”

Authenticity: Action To Makes People Feel Valued

“At his very core, he is a servant-based leader. As his career advanced into senior service roles, he has established a reputation for being approachable, trustworthy, and results-oriented. He leads with compassion and empathy, creating a safe environment where differences of opinion are valued. No question is out of bounds.

During a time of great internal change, he proactively took the company's core attributes and translated them into the global service organization operating norms. As he introduced them through a series of town-hall style meetings, he openly shared how he lives them and provided examples of how we can hold each other accountable. More important than focusing on “the what”, he stresses “the how;” ensuring people feel valued, honored, listened to, and that they make a difference.

He reads every comment from our employee engagement surveys and consistently challenges us to take care of the people who care for our customers. He leads by example in tangible ways. He has been known to have ice cream delivered to your house for your kids after a tough week, or to send a handwritten card to acknowledge a significant event or personal challenge. In speaking with team members around the world, the most common feedback I hear is that he listens, he cares, he acts, and I trust him!

On a practical level, since stepping into his current role, our employee engagement scores have increased by 20%, reflecting a stronger sense of trust across the team. He supports employee recognition and also reinforces development and investment in people, leading the charge for role alignment, career progression, and team equity.”

Execution: Focus Far Beyond Quick Wins

“One of his greatest strengths as a leader is his ability to turn strategy into execution. I've watched him throughout his career develop thoughtful plans, gain buy-in from the people around him, and then follow through until those plans produce measurable results. He doesn't chase quick wins or short-term fixes. He builds processes, develops people, and creates accountability so improvements are sustainable.

Throughout his leadership career, he has consistently been entrusted with growing and transforming service organizations. That trust isn't accidental. Organizations continue to place him in increasingly larger leadership roles because of his ability to improve operational performance, strengthen customer relationships, and build high-performing teams. His progression from technician to executive leadership reflects a track record of delivering results wherever he's gone.

What has always impressed me is that he understands successful execution requires more than good ideas. He believes strategy only works when everyone understands the objective, their role in achieving it, and how success will be measured. He has a unique ability to align people around a common vision while maintaining accountability at every level of an organization. I've also seen his commitment to continuous improvement throughout his career. He is constantly evaluating processes, asking what can be done better, and implementing changes that improve efficiency, customer experience, and long-term organizational performance. Rather than accepting the status quo, he creates a culture where improvement becomes part of the organization's identity.”

The Stand Out 50 awards wouldn’t be possible without the time of my co-judges. A sincere thank you to Lauren Neal, Founder of Valued at Work; Ged Cranny, retired service leader who spent more than 45 years with Konica Minolta; and Roy Dockery, Founder of Visionary Service Operations who kindly volunteered their time on the awards because they also feel strongly about the value of celebrating strong leadership.

In the coming weeks and months, you’ll see insights shared from the Stand Out 50, so stay tuned! This is just the beginning.

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September 23, 2026 | 5 Mins Read

5 Takeaways from the Service Council Symposium 2026

September 23, 2026 | 5 Mins Read

5 Takeaways from the Service Council Symposium 2026

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UNSCRIPTED - Episode 377 | Solo Episode | Event recap

The Service Council Symposium ran Monday through Wednesday in Chicago. Three days, a new venue, and a lot of familiar faces alongside some new ones. Sarah didn't attend every session, this isn't a full recap. These are the five things that stood out to her personally.

1. Employee Experience Is Getting More Attention: and the Conversation Is Finally Going Deeper

The link between employee experience and customer experience isn't new. Most people in service will tell you they already know it's true. What was different at this year's Symposium was that the conversation didn't stop at the acknowledgement.

On a panel Monday with leaders from Hitachi, Otis, Staris, and Microsoft, Laura Mather of Staris made the point directly: if you take care of your people, they will take care of your customers. That's a principle that sounds straightforward, but in practice requires a very different set of priorities than most organizations operate with. The discussion at the event reflected that more leaders are starting to make those decisions differently.

The same panel raised something worth sitting with: leaders now need to manage both humans and agents. That sounds like a technology question, but it's really a leadership question. Strong people leaders need new skills to work effectively with AI systems. Technically skilled leaders need to make sure they're not losing the human connection with their teams. Neither of those transitions is easy, and the panel suggested we're not talking about them enough yet.

One practical note that stood out: nobody on the panel felt that AI has yet improved or shortened onboarding for their organizations. Eight panelists. Zero. That gap between what's possible and where organizations actually are is significant, and closing it will require work that's less glamorous than the vision.

"Focus on the digital rocks, not the digital popcorn.", Marina Guimaraes, Microsoft

2. The Benefits of Digital Transformation Need to Land on Both Sides

Sarah moderated a session on Monday with Dave Mencarini of Ecolab on the company's AI journey. One of the threads that came through most clearly: when we measure the gains of digital transformation, we tend to measure them in terms of efficiency and cost. Seven hours saved per technician per week. Headcount held flat. Those numbers matter. But they tell a one-sided story.

If employee experience and customer experience are genuinely linked, that has to show up in how we think about the benefits of AI. The tools being deployed to increase efficiency can also meaningfully improve the day-to-day experience of the people using them, if that's part of the design intention.

Corey Aulet from IFS Nexus Black shared an example from a recent meeting with a technician team. Several members raised concerns about a new AI-powered mobile app because a number of people on the team have dyslexia. His response was to see it as an opportunity to incorporate voice and photo-based elements. That's the same technology, evaluated through a completely different lens. The outcome is better for everyone.

3. Outcomes-Based Service: Dating vs. Getting Married

Sarah moderated a panel on Tuesday with Sasha Ilyukhin of Tetra Pak and Emrah Ercan of Hitachi Energy on outcomes-based service. Emrah opened with an analogy that reframed the whole conversation: traditional service is like dating; outcomes-based service is like getting married. The commitment level is categorically different.

The panel covered pricing, commercial strategy, risk appetite, and the mindset shift the model requires. At the end, during audience Q&A, someone asked who actually benefits more in an outcomes-based agreement: the provider or the customer. Emrah's response brought the analogy back around: in a marriage, who benefits more, the husband or the wife? Long-term success requires mutually beneficial gain, or it doesn't hold.

4. What Frontline Workers Actually Want

The Service Council runs a Voice of the Frontline panel each year. Four frontline representatives were asked one question: what's one thing that would make your life better?

The answers were simple. Less silos and more collaboration across departments. Better route planning to cut wasted time. Clearer communication. And the one that stayed with Sarah: removing friction so we can do more of what we love.

These aren't complicated asks. They're not requests for new technology or higher pay. They're requests for organizations to remove the things that get in the way of people doing good work. The gap between what frontline workers need and what gets prioritized in service leadership conversations is real, and it keeps showing up.

5. Culture Allows People to Do What They Already Know Is Right

Wednesday morning's panel on co-elevating humanity and technology was Sarah's favourite session of the week. Rob Orager of EchoStar made the point that KPIs only tell part of the story. If they're used in isolation, they can incentivize the wrong behavior. Efficiency matters. Lead with efficiency above everything else, the unspoken message to your team is that efficiency is everything. That's rarely what you actually want.

The point that landed hardest came from Melissa Perkle Bailey, also of EchoStar, who leads training. She was asked how to increase empathy in a team. Her answer: it's far less important to teach someone how to display empathy than to create a culture that allows them the opportunity to display it.

"It's far less important to try to teach someone how to display empathy than it is to create a culture that allows them the opportunity to display it.", Melissa Perkle Bailey, EchoStar

The principle applies beyond empathy. Most people already know what the right thing to do is in a given situation. What gets in the way is whether they feel allowed to do it. That's a culture question, not a training question. Sarah says she'll come back to this one.

Follow Sarah on LinkedIn for daily insights, behind-the-scenes reflections, and the conversations shaping the future of service.

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September 21, 2026 | 8 Mins Read

Successful AI Innovation in Service Requires a Strong Defense

September 21, 2026 | 8 Mins Read

Successful AI Innovation in Service Requires a Strong Defense

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By Sarah Nicastro, Founder and Editor in Chief, Future of Field Service

While I’ve been on the receiving end of plenty, I’m not personally one to throw around a sports analogy too often.

However, when I was talking with Dr. Aymen Gatri for a recent episode of UNSCRIPTED, the conversation about AI risk brought one to mind that I couldn’t shake (or pass up sharing).

My eldest son, Evan, plays basketball. He absolutely loves the game, and over the past few years I’ve found myself repeatedly reminding him of something that isn’t always especially exciting to hear when you’re young and focused on scoring:

Offense gets the glory, but you can’t win games without strong defense.

You shoot a basket, it goes in, and everyone celebrates. It’s visible. It’s exciting. It’s easy to point to the scoreboard and say, There’s the impact.

Defense is different.

Good defense can be less noticeable. It’s about positioning, anticipation, awareness, and discipline. It’s often about preventing the other team from capitalizing on an opening, but strong defense doesn’t only protect your team – it creates opportunity. The challenge – especially for young kids – is that sometimes, the value of a defensive play is only obvious because of what didn’t happen.

(As a quick sidebar, I am so passionate about this point that I’ve been known to yell from the bleachers (sometimes very passionately), “Rebounds win games!” We took the boys to see a Cleveland Cavaliers playoff game this past season, and there as an area where you could make your own signs. My sons quickly said, “Mommy – you should put ‘Rebounds win games!’” It was a nice reminder that they do listen.)

So, it dawned on me during my conversation with Aymen, and I’ve thought more about it since, as a useful way to think about where we are with AI in service.

Right now, AI offense is getting a lot of attention. And for good reason; the potential is enormous.

Aymen wanted to be clear in our discussion that, while he wants to draw more attention to the risk that’s inherent in AI that he feels many are overlooking, he isn’t at all trying to diminish the excitement that the potential of AI brings. He feels it, too.

But if service organizations want to capitalize on that potential sustainably, they need to give just as much thought to their AI defense as they are their offense.

6 Aspects of a Strong AI Defense

One hypothesis I have is that leaders know they need a stronger AI defense, but they haven’t yet determined exactly what that looks like. In the rush to keep pace, offense is getting more focus not only because it gets the glory, but because it’s the clear starting point.

Aymen weighed in with his thoughts on what defensive concepts service organizations should consider augmenting their offensive approach with:

1. Start with strategy, not the technology.

One of the most important points Aymen made during our conversation was that the initial risk is implementing AI simply because AI is happening (without clear objectives).

That sounds obvious, but I think it's increasingly difficult to avoid the pressure.

There is a new capability, a new model, a new application seemingly every day. Organizations know they need to keep pace, and that urgency can easily turn into a mentality of racing rather than reasoning.

But the starting point should be intentional. Put very simply: What problem(s) are we trying to solve?

Aymen suggests starting the conversation with a fundamental question: Why does service matter, and why does AI matter for service?

The underlying objectives of service haven't suddenly changed because AI exists. Organizations are still trying to get things fixed, reduce downtime, increase uptime, improve customer outcomes, and address the very real challenge of getting knowledgeable people where they are needed.

AI can help with those challenges. But it helps most when the technology serves the strategy — and often goes awry when technology becomes the “strategy.”

A strong AI defense therefore starts before implementation, with clarity around what the organization is trying to accomplish and where AI genuinely fits.

2. Establish clear governance and accountability.

Aymen was sure to underscore that the risk profile changes significantly when we move from AI that assists people to AI agents that can take action. As we move toward systems that can ask questions, reason, make decisions, and potentially conduct work on our behalf, he suggests organizations seek answers to some fundamental questions:

  • Who governs what?
  • Who owns what?
  • Who is accountable for what?
  • And can an AI agent itself be held accountable?

These aren't necessarily questions with simple answers today. In fact, part of the challenge is that we're moving into territory where many organizations haven't yet established the appropriate frameworks. That's precisely why governance can't be an afterthought.

Aymen compared this evolution to cybersecurity. As cybersecurity became increasingly important, responsibility expanded beyond traditional IT security into areas including OT and IoT, ultimately creating a need for broader organizational governance.

He sees a similar requirement emerging with AI. Whether that means a dedicated AI leadership role, an existing executive taking on the responsibility, or some other structure will vary by organization.

There isn't one model that fits everyone, but what matters is that there is a clear home for AI governance, accountability and risk.

3. Build risk and compliance into the AI strategy.

A strong AI defense isn't about identifying every possible risk before moving forward. That’s not possible. The technology is developing too quickly, and there are questions we don't even know to ask (and more to come). But that doesn't mean risk should be left out of the equation.

Aymen's recommendation is to incorporate AI risk and compliance directly into accountability, risk, and strategy planning. He pointed to the evolution of cybersecurity and the established management systems organizations have developed around quality, information security and other areas as useful parallels.

The idea is essentially to create a management approach around AI that allows an organization to pursue the opportunity while deliberately managing the risk. That distinction is important. Risk awareness isn't an argument against AI adoption; it's part of responsible AI adoption.

4. Know your data — and protect it.

For service organizations, this becomes particularly important because AI may operate across an ecosystem involving the service organization, its customers, suppliers, and technology providers.

Aymen raised a deceptively simple question: Who owns the data? Customer data. Corporate data. Supplier data.

Also: Who is processing it? Where is it going? What infrastructure sits behind the AI agent? What happens to that data throughout the lifecycle?

Those boundaries aren't always clear. And when an AI agent is acting on behalf of an organization, the implications of unclear data ownership and processing can extend beyond a technical concern. There are privacy implications. Cybersecurity implications. Intellectual property implications. And, ultimately, business and reputational implications.

A strong AI defense therefore requires organizations to understand the data ecosystem surrounding their AI use — not simply the AI application itself.

5. Protect the trust of customers and employees.

This was another part of our conversation that I found particularly interesting because it moves the discussion beyond technology: AI has to be trusted to be adopted.

Aymen gave the example of remote service. It took years for some customers to become comfortable with the idea that a service provider could remotely access their machinery or systems and perform service.

Now consider asking a customer to trust an AI agent to conduct service. That's a very different threshold. And the same applies internally.

If employees don't trust the technology, they won't necessarily use it effectively. If customers have a poor experience with an AI capability, their confidence in the technology — and potentially in the organization providing it — can suffer.

This is why usability belongs in the AI defense conversation. So do accessibility, data privacy, and cybersecurity.

Aymen described these elements collectively as creating a kind of “middle layer of trust” in B2B relationships — a zone that helps establish confidence between the parties involved. This extends the goal from simply building AI capabilities that work to building capabilities that customers and employees are comfortable allowing to work.

6. Build AI literacy, not just AI capability.

Finally, I think there's a distinction emerging that organizations need to pay much more attention to: AI capability versus AI literacy.

There's a lot of focus right now on acquiring the people who can build AI, implement AI, and operate AI. Those capabilities are important.

But organizations also need people who can understand what is changing, connect those developments to business objectives, and determine what matters for their particular organization.

Because the pace of AI development creates a unique challenge. If there's another major development every day, it's impossible for an organization to chase every one of them. The answer can’t be to implement everything, but to develop enough understanding to make informed decisions about what deserves attention.

Aymen's perspective is that organizations that don't start building this knowledge now will face a much larger effort later.

And I think this is particularly important for service leaders. You don't necessarily need every service leader to become an AI expert. But you do need enough AI literacy throughout the organization to ask the right questions, understand the implications, and recognize where an opportunity aligns — or doesn't align — with the problems you're actually trying to solve.

A Balanced Approach to AI Innovation

As I said to Aymen during our conversation, I think it's easy to fall into one of two extremes with AI. On one side, there is the belief that AI is going to solve everything — including the skilled labor shortage — and that we should move as aggressively as possible.

On the other, there is fear of the unknown that can cause organizations to move too cautiously and miss meaningful opportunities. Neither extreme is particularly helpful.

What we need is the ability to hold both realities at the same time: There is enormous opportunity. And there is real risk.

Aymen's message wasn't to avoid the opportunity. His message was to adapt — with a strategy behind that adaptation. And that's where I keep coming back to the basketball analogy.

Offense gets the glory. It's the three-pointer everyone remembers. It's the new AI capability that gets announced, demonstrated, and celebrated.

But defense is what protects the lead. It means understanding where the vulnerabilities are, establishing the rules of engagement, and having people in place who can recognize when something changes.

In AI, that means defending the business, the information, privacy, intellectual property, customers, employees, and ultimately the trust that makes service relationships work.

We don't know everything that can happen next. We probably don't even know all of the questions we should be asking yet. But we can make sure we're building the awareness, governance, accountability, data protections, trust, and organizational capability needed to respond as the game evolves.

Because AI offense is getting the headlines. But a pairing strong offence with a strong AI defense is what will allow service organizations to keep playing.

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September 16, 2026 | 6 Mins Read

The Hidden Risks of AI in Service: Why a Strong AI Defense Matters

September 16, 2026 | 6 Mins Read

The Hidden Risks of AI in Service: Why a Strong AI Defense Matters

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UNSCRIPTED | Episode 376

Dr. Aymen Gatri, Professor of Cybersecurity and AI Defense and Director of PMO Products at Konecranes, joins Sarah Nicastro to add a layer of pragmatic necessity to the AI buzz and make the case for why AI defense deserves as much attention as AI offense.

This episode is not about dampening excitement around AI’s potential. Aymen Gatri makes that clear from the start. The opportunity is real. The urgency is real. If organizations don’t engage with AI now, they will fall behind. The point of this conversation is something different: making sure that the genuine excitement around what AI can do doesn’t obscure a clear view of what organizations need to prepare for.

Aymen brings an unusual combination of perspectives to this conversation. He teaches cybersecurity and AI defense at the Digital Business University of Applied Science in Berlin. He also works in aftermarket service at Konecranes. The intersection of those two worlds is where the most important, and least discussed, risks to service organizations live.

The Gap Between Hype and Opportunity

Aymen’s framing of the risk is precise. There is hype around AI. There is genuine opportunity. The gap between those two things is where risk lives. Organizations that rush into AI adoption because everyone else is, because the PR is overwhelming, or because the excitement has outrun the analysis, those organizations are taking on risk they haven’t priced in.

The core case for AI in service is clear. The field service workforce shortage is real, growing, and not going away. AI’s ability to capture knowledge, distribute expertise, and support technicians in the field addresses something that was previously very hard to address at scale. First-level support, second-level support, knowledge transfer, technician guidance, these are the use cases that make immediate sense, and where the benefits are already visible.

“There is so much PR around AI. Is this hype, or is this a chance? Or is there a gap between both? That gap is where the risk exists.” — Dr. Aymen Gatri

The Three Moves and Where the Real Risks Begin

Aymen’s framework for understanding AI risk in service is structured around three moves. The first move is using AI as a tool: knowledge management, first-level support, decision assistance. This is where most organizations currently are, and where the risk is manageable.

The second move is where the risk profile changes fundamentally. When AI transitions from assisting decisions to making them, when AI agents start to act autonomously on behalf of the organization, questions of governance and accountability that haven’t been answered yet start to matter enormously. Who is accountable for what the agent does? Who owns the data it touches? What happens when it hallucinates in a mission-critical context?

The third move, where AI agents are making complex service decisions with significant operational or financial consequences, is where the risk is greatest and where the least preparation has been done.

“Starting from the next move, it’s not just an AI system doing service instead of several people. It is an AI agent that is asking, questioning, thinking, doing, reflecting, and maybe deciding. And this is where we start to encounter risks we haven’t considered.” - Dr. Aymen Gatri

Cybersecurity, Data Ownership, and the Usability Risk

The cybersecurity risk in AI adoption is not theoretical. In Europe, there are already significant regulations around product cybersecurity, organizational cybersecurity, and critical infrastructure and the AI layer adds complexity to all of them. Organizations implementing AI systems are creating new vectors for data exposure, and in many cases they haven’t mapped the data lifecycle clearly enough to understand what is being accessed, processed, or shared.

The usability risk in aftermarket service is equally significant and less widely discussed. An AI agent that isn’t governed well can make its own service decisions, discounts, escalation paths, recommendations, in ways the organization didn’t intend and can’t control. The reputational and financial exposure from that is real, and it can move fast.

There is also a trust dimension that mirrors what the service industry experienced with remote access a decade ago. Customers who were resistant to allowing remote access to their machinery are now being asked to trust AI agents with even greater access and autonomy. That trust has to be earned incrementally, built on a foundation of data privacy and cybersecurity assurance. Organizations that rush past that foundation are taking a risk with the customer relationship that is hard to recover from.

“Consider that you have an AI agent which maybe you don’t know how to control. How will customer acceptance be? This journey is not an easy journey. It’s not a quick journey.” - Dr. Aymen Gatri

AI Offense and AI Defense

The framing that sharpens everything in this conversation is the distinction between AI offense and AI defense. AI offense is what most organizations are currently focused on: implementing AI capabilities as quickly as possible, capturing the opportunity, keeping pace. AI defense is what most organizations are not focused on: building the governance, accountability, and risk management structures that make sustainable AI adoption possible.

Sarah’s basketball analogy lands well here. Offense gets the glory. But defense wins games. An organization that builds impressive AI capabilities without an equivalent AI defense capability is vulnerable, to data breaches, to hallucinations with real-world consequences, to regulatory exposure, to loss of customer trust, and to governance failures that become visible only when something goes wrong.

“AI defense is about building a very important strategy for implementing AI. You want to defend your business, your information, your privacy, your intellectual property. This is the strategy that allows you to take the opportunity while keeping the risk under control.” - Dr. Aymen Gatri

The Role of Governance and the CISO Parallel

Aymen’s recommendation is that organizations need a dedicated governance role for AI, someone whose job is not to build AI systems, but to hold the strategy for how AI is implemented, what risks it introduces, and how those risks are managed across the business. He draws the parallel to the Chief Information Security Officer role, which emerged as cybersecurity expanded from an IT function into a cross-organizational strategic concern.

Sarah pushes back thoughtfully on whether a standalone Chief AI Officer is the right structure, raising the risk of silos and the importance of AI literacy as much as AI execution capability. Aymen’s response is that the need isn’t driven by hype: it’s driven by risk. The role exists to provide a home for accountability, governance, and strategic vision, not to build things, but to ensure the organization knows what it is building toward, and what it is building against.

The message both agree on: organizations don’t have to build every AI capability themselves. The solutions exist. What they need to build is the internal capacity to evaluate them intelligently, implement them responsibly, and govern them continuously.

“Risk is not constant. Risk is variable. You never know how big the risk could be. Nevertheless, there is always a huge opportunity beyond the risk. So adapt — with a strategy behind that adaptation.” — Dr. Aymen Gatri

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September 14, 2026 | 7 Mins Read

8 Traits the Next Era of Service Transformation Will Demand from Leaders

September 14, 2026 | 7 Mins Read

8 Traits the Next Era of Service Transformation Will Demand from Leaders

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By Sarah Nicastro, Founder and Editor in Chief, Future of Field Service

Next week we’ll announce the Stand Out 50 of 2026 – a group of leaders being recognized for their notable impact in the areas of authenticity, innovation, and execution. As we prepare for what is both an incredibly taxing and rewarding event, you can understand why I have leadership on my mind.

My fellow judges and I poured over the nominations, reading tales of how these individuals have not only accomplished impressive feats but – more importantly – how they’ve impacted peoples’ lives.

When the news is full of headlines of individuals that don’t seem to lead with integrity, care, or even humanity, it’s comforting to be reminded that there are plenty of leaders out there putting good into the world (while working hard).

How AI Impacts Leadership

I believe there’s a groundswell underway that demands more of today’s leaders. This shift, precipitated by the talent evolution and perpetuated by the expansion of AI, is significant and will create a point of differentiation for businesses in the coming years.

Which companies are set apart in the future will have to be adept at keeping pace with technology, certainly. And they must adapt to meeting today’s – and tomorrow’s – customer demands. What work looks like for all levels of the business will undoubtedly change, yes. But, in my opinion, strong leadership has never been more important as it is today – and will only be increasingly so.

However, there are a couple of variables that make this especially tricky. First, some of what constitutes good leadership has changed – and not all leaders have taken note. Second, in service specifically, we have many leaders within the ranks that really weren’t ideal for the role – they were put there as a progression from being strong individual contributors, but not necessarily because they’re good people leaders.

The next era of service transformation isn’t going to look like the last, in more ways than one. AI is far more capable – and complex – than any technological evolution that’s come before. The frontline workforce is in a precarious position. Service leadership isn’t an easy feat – it never has been, but even more so – which is why we care so much about recognizing the individuals that take it on.

When I reflect on my conversations with leaders across industries, around the world, as well as with frontline employees, these are the leadership traits that come to mind that have never been more important. That’s not to say they haven’t always been valuable traits, but rather that they have either taken on new meaning or are even more valuable given what’s changed.

Authenticity & Emotional Intelligence

In my recent podcast discussion with Kris Oldland, we spoke about how authenticity becomes an even more crucial characteristic in the AI era. I believe we’re only seeing the very beginning of how so, and it’s a trait that today’s workforce really needs from leadership.

We’re all weary of BS, of individuals who offer nothing more than towing the company line, who show no interest in getting to know people, or being known. We want realness, humanity, and to know someone gives a damn.

Beyond authenticity, other elements of emotional intelligence play an important role in meeting the needs of the new generation of workers. Leaders need to listen more – not only in quantity, but in depth. Psychological safety is an attribute that hasn’t always existed in the workplace but is an expectation and right today.

Employees want to feel connected, they want to understand their purpose and fulfill their potential, and they want to know they matter. The concept of mattering, and its power, was the topic of a podcast a while back with Zach Mercurio which is well worth a listen.

But the thing about these traits is that it isn’t just about being effective at applying these traits – leadership today and moving forward needs to have a very keen understanding of where these traits are most needed in the business.

As leaders determine where AI fits, and what it can and should do, a deep respect for authenticity and the ability to apply emotional intelligence are musts. Without ample respect for where humanity is needed within the business, and in the customer experience, there is massive risk.

More Curiosity & Creativity

Many of today’s leaders have spent decades acquiring skills, mastering experiences, and collecting accolades that – quite frankly – aren’t all relevant today. And that can be a really tough pill to swallow. Some leaders are excited about the opportunity to learn new skills, live new experiences, and collect fresh accolades – but others long for yesteryear.

Leaders who can’t, or won’t, unfurl themselves from the warm embrace of the status quo don’t stand a chance in the next era of service transformation. It requires boundless curiosity – not just about what’s changed or changing, but about what motivates individuals, about how differences create strength, and about the knowledge to be gained from considering new perspective and new possibilities.

Only with this type of curiosity can leaders foster the creativity that today and tomorrow’s landscape requires. Today’s challenges can’t be solved for with yesteryear’s formulas for success; greater creativity is essential. This can be frustrating because it feels like harder work – and it is. There are leaders who will be excited by the work itself, not just the outcome – and those are the leaders best fit for the future.

Temperance and Tenacity

Leadership in the next era of service transformation requires a unique combination of temperance and tenacity. In my recent conversation with Peter George about Alfa Laval’s service innovation, I asked him what he found most challenging.

“I would say what's been most challenging is the pace that we want to move at. Once you’ve identified what it is you need to do, you just want to get on and do it. But you have to allow the organization to move at a pace where it can digest and come along on the service journey,” he said. “It’s not just service on that journey; it’s the whole organization – and taking the time to make sure we get it right can feel challenging.”

There’s tremendous pressure on leaders today to keep pace with change, to move fast, to achieve results – and that pressure can cause a rush that often creates more damage than progress. Temperance is important.

Tenacity is as well, though. This isn’t about being lackadaisical at all, it’s about moving with intention and conviction. To achieve what many set out to achieve in service today takes a lot of grit. It’s being told no multiple times before you get a yes, failing ten times before you finally succeed. Leaders who are up for the task aren’t in it for the glory, but for the outcome – and they’re willing to stay that course.  

The Ability to Challenge

Leadership leading well today – and in the future – is not weak. It’s not afraid to push back when expectations are unrealistic, the time isn’t right, or they disagree with a path. Strong leadership requires a willingness to stand up for what you believe in, go to bat for your teams, and to voice the unpopular opinion.

At our NYC event in June, Natalia Shuman, CEO of MISTRAS Group, shared that when she began with the company, she told the board she needed 90 days before she’d begin discussing financials. Her priority was to get out in the field and spend time listening to customers and employees – only then, she said, could she properly set a strategy.

That’s a wonderful example of setting a boundary – to question the standard or push back on an expectation to instead do what you’re being asked to do in a way you believe is right and necessary.

Expert Curation & Choreography Skills

At some point, a strong leader was the person everyone turned to for the answer. Today, a leader who thinks they have all the answers is a massive liability. Dynamics have evolved in a way where the best leaders understand that their role is to curate and choreograph a variety of talents.

Leadership isn’t about knowing all or being able to do all but rather understanding context and seeing the big picture. Being stellar at listening, aligning, motivating, and rallying.

I remember having lunch with a leader in Copenhagen a couple of years ago who said to me how humbling she’s found leadership in recent years. She retold how she’s found herself having evolved from the go-to person to the conductor of greatness.

Humbling is a great way to put it, and that’s what it takes. Going back to my recent conversation with Kris, we talked a bit about “ego deaths” – and that’s a concept that may fit here. Ego is one trait there’s no room for in leadership today.  

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September 9, 2026 | 6 Mins Read

Building High-Performing Field Service Teams: From Technical Skills to Transformational Behaviors

September 9, 2026 | 6 Mins Read

Building High-Performing Field Service Teams: From Technical Skills to Transformational Behaviors

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UNSCRIPTED - Unscripted 375

David DeAngelis, Senior Director of Technology Training and Support Services at Brightstar Lottery, joins Sarah Nicastro for a detailed, practical conversation about how to identify the behaviors that distinguish top-performing field service talent — and build a program that scales.

David DeAngelis has been with Brightstar Lottery, then called GTEC, since 1988. He built the training organization from the ground up, and today oversees training and support for more than 600 field service technicians across 26 states. His team trains every person involved in making a lottery work: the technicians who install and service terminals, the retailers who sell tickets, the data center staff who run the systems.

When Brightstar’s field service leadership started telling technicians they were the face of the company, that customer experience was as important as technical execution, the technicians asked a reasonable question: where’s the training for that? This episode is the story of the three and a half years that followed.

The Light Bulb Moment

Brightstar had a rigorous technical competency model. Every task a field service technician needed to perform was logged, cataloged, and tracked through a career development system. There was no ambiguity about what technicians needed to learn technically, or what they needed to demonstrate to move up.

There was nothing equivalent for professional skills. No framework. No language. No training. And when supervisors were asked to describe what made their top performers stand out, many of them struggled to articulate it beyond “I just know.”

“When the field service leadership was out talking to our technicians and saying, ‘You’re much more than technicians to our company - you’re the face of our company,’ the questions started coming back: where is the training for that? That was the genesis of this program.” - David DeAngelis

18 Months of Research: Finding What Actually Differentiates Top Performers

Before building anything, David’s team went looking for the answer. They asked supervisors across 26 states and multiple territories to identify top performers and average performers at each of the five FST levels - people who were roughly equivalent technically, but who differed in ways that supervisors noticed and customers responded to.

Then they ran behavioral interviews. Thirty to ninety minutes each. Recording every conversation. Asking open questions about what behaviors people believed had made them successful in difficult situations, in learning the job, in building relationships with peers and customers. The analysis took a year and a half.

What they found was striking in its consistency. Across geography, across levels, the differentiating behaviors were clear and they changed as technicians moved up. At entry level, credibility and interpersonal skills were the biggest differentiators: new FSTs who could build trust quickly with the strangers they needed to rely on were the ones who stood out. At senior levels, mentoring behaviors and early leadership qualities became the distinguishing factors.

“The competencies that made an FST four a top performer were different from what made an FST one stand out. The expectations changed. The role changed. And so what we were looking for had to change too.” - David DeAngelis

The Program: One Week to Learn, Four Weeks to Practice

The professional competency program at Brightstar now covers 15 core competencies, including self-confidence, customer orientation, adaptability, interpersonal effectiveness, fostering teamwork, and forward thinking. Within each competency there are seven to ten specific behaviors. Technicians work through the program in six-month blocks, focusing on one competency at a time.

The training structure is deliberately different from technical training. One week of learning: understanding what the competency is, why it matters, and what it looks like at the individual contributor level, using examples that field service technicians can actually relate to, not examples written for executives. Then four weeks of practice: each week, technicians are given an exercise to put a specific behavior into action in their everyday job, and they check in with their supervisor to discuss what happened.

The supervisors who were initially unable to articulate why certain technicians stood out found that the program’s language gave them a framework they had always needed. For many of them, the debrief conversations became the most valuable part.

“You can teach behaviors. You just can’t teach them once, observe it, and walk away. You have to reinforce it. You have to build exercises so that people are doing it for six months before moving on. It’s a slow cultural change, not a training event.” - David DeAngelis

The Blind Spot: Adaptability and Commercial Awareness

Asked which competency field service technicians most commonly struggle with, David’s answer is immediate: adaptability — specifically, awareness of their commercial impact. Technicians are often focused on what they understand their job to be: install the terminal, fix the machine, move to the next site. The idea that every interaction is also a brand moment — that the impression they leave with a retailer or a customer’s customer shapes how that customer feels about the business — can genuinely come as a surprise.

Brightstar’s approach has been to share direct evidence. At town halls, they read technicians feedback from RFP evaluations — moments where Brightstar’s investment in this program was cited as a differentiating factor that helped win business. Connecting the behavior to the commercial outcome, and then connecting the commercial outcome back to the technician’s own career and security, is what makes it land.

The Feedback That Made It Worth It

Three and a half years in, the anecdotal evidence is strong. Supervisors report more engagement in team meetings. Technicians are thinking about problems from the customer’s perspective before their own. People are bringing potential solutions, not just problems. The first six months were hard. The next six were better. Each cycle since has built on the last.

But the piece of feedback David returns to most is simpler than any survey. A technician wrote in to the team newsletter to say that an audiobook on self-confidence had changed them forever. That they had always been quiet and reserved. That the program had made them think: maybe I need to voice myself more. Maybe I need to show that I’m here and I want to move up. Maybe I need to start speaking out and showing what I know.

“To get that kind of feedback - to know that you influenced not just your customers and your RFP results, but your people, and that someone said something like ‘it changed my life’ - that made the whole year and a half of putting this together worthwhile.” - David DeAngelis

The Business Case: Build a Blueprint First

David’s advice to any service leader considering this work is direct. Do the due diligence first. Don’t assume you know what behaviors differentiate your top performers, do the behavioral interviews. Talk to supervisors. Talk to technicians at every level. Look for the patterns. Map what you find to a professional competency model.

Without that blueprint, you’re guessing. And the cost of getting it wrong, training that doesn’t resonate, programs that don’t stick, technicians who can’t see the point, is harder to recover from than the cost of doing the research upfront.

The other message: be prepared for the timeline. It took two years to research and pilot. The third year was when the turnaround became visible. Cultural change moves like a ship. Steering it requires patience, communication, and the willingness to show people evidence that it’s working before they’re ready to believe it.

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