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April 6, 2026 | 6 Mins Read

All Roads Lead Back to Change Management

April 6, 2026 | 6 Mins Read

All Roads Lead Back to Change Management

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By Sarah Nicastro, Creator and Editor in Chief, Future of Field Service

In today’s headlines, you won’t see as many mentions of change management as you do AI – it isn’t as buzzworthy or as “sexy.” But when it comes to service transformation, all roads truly lead back to change management. I’ve spent almost two decades speaking with service leaders about what they’re working toward and struggling with and change management has been the most significant through line.

When we consider what the future of service holds – the evolution already well underway – it’s clear that being adept at change is crucial. So why do so many organizations continue to flounder in their efforts?

Field Service Management: Progress Creates Complexity

Roughly five to six years ago, field service management (FSM) entered a new era – one  fueled by increased investment, vendor consolidation, and rapid innovation.

The result? An explosion of choice.

“There’s really no one solution that is widely implemented as the standard anymore,” David explains. “We’re seeing a highly fragmented industry – lots of vendors, each optimized for different slices of the problem.”

On one hand, this is a sign of progress. The capabilities available today are far beyond what organizations could imagine a decade ago. On the other hand, it introduces a new challenge: decision paralysis.

Many organizations are now asking the same question: Where do we go from here?

The Paradox: Fragmentation vs. Consolidation

David shared that what makes today’s FSM landscape especially complex are two seemingly opposing trends happening at once:

  • Fragmentation: A growing number of specialized solutions
  • Consolidation: A push toward unified, end-to-end platforms

While this sounds like a contradiction, it’s representative of a transition.

Organizations are moving away from siloed systems (ERP here, FSM there, asset management somewhere else) toward what David describes as a “connected platform vision” – one that links work, assets, customers, and field execution seamlessly.

As David puts it: “On one hand, there are so many options. On the other, the industry is moving toward consolidation – bringing everything into one platform to simplify and connect the data. The key message that we share with our clients is that it’s not just about field service management. It’s not just about scheduling or collecting data. It’s about connecting your field to your work, to the assets, to the customers.”

And that shift is critical. Because field service doesn’t operate in isolation.

David emphasized in our conversation the importance of understanding that FSM is not a standalone function; it’s the downstream consumer of upstream decisions.

He describes this through a simple but powerful framework:

  • Initiate
  • Plan
  • Schedule
  • Execute
  • Complete
  • Analyze

FSM sits squarely in the middle.

“The way you schedule work is heavily influenced by how that work was initiated and planned,” he explains. “And that impacts everything downstream, from execution to data capture to outcomes.”

As he explains, not understanding the interconnectedness of field service is where many organizations go wrong. They try to fix field service challenges within field service – without addressing the upstream processes, data quality, or organizational alignment that ultimately determine success.

The ROI of Change Management

It’s a great question – one I’ll get to in just a moment. But before we talk about the why, and explore the how, let’s pause for just a moment to think about the massive potential here. What if, instead of chasing the next trend or adopting the latest feature, we focused instead on getting really good at something that’s held businesses back for a long, long time? I’d argue that cracking the code on effective change management is the most advantageous investment an organization could make.

Companies struggle with change management because it is complex. They invest time, money and resources into the process of managing change and then grow frustrated that the process hasn’t proven “successful.” That’s because change is a people issue that requires people skills. The term itself – ‘change management’ – is representative of the issue; management implies oversight or control when what’s really needed here is leadership.

It’s fine to have a change management process – a programmatic approach to apply to a project. But that will never cut it in today’s fast-paced and dynamic environment. What’s lacking is strong leadership – psychological safety, trust, empathy, and follow-through. Which leads us back to the complexity, because these characteristics require authenticity, care, and they take time – things that are often at odds with the pressure of project timelines, budgets, and expectations.

Acceptance Vs. Compliance

Organizations flounder in their efforts because they’re trying to circumvent humanity; they want to find the shortcut to adoption, so rather than work for acceptance they settle for compliance and then wonder why engagement is low and turnover is high. It’s a tale as old as time, it seems, and the skeptic in me wonders if it’ll ever change.

But call me crazy, I feel there’s a shift underway – a tidal wave building of recognition that the old ways no longer work. And rather than keep applying the same old processes and hoping for a different outcome, perhaps greater success can be achieved by taking the road less traveled. By accepting that competitive advantage in today’s landscape might come from creating cultures where employees feel heard, valued, and appreciated. Where change is initiated in all levels of the organization, not forced from the top down.

One of the reasons I have hope that things could shift, that maybe just maybe I won’t be writing another article in ten years about how change management remains the number one struggle of service leaders I speak with, is the mindset I hear in the conversations I’m having with leaders who understand what’s required.

Service Leaders Share What Works

In our recently released Stand Out Service Trends 2026 report, our Stand Out 50 leaders weighed in on a variety of topics across the pillars of people, process, and technology. Participants acknowledged the challenge of managing change: 16% find managing change to be very challenging, 68% somewhat challenging, 10% not too challenging, and only 6% not challenging). But they also offered some insight into what they’ve found works well:

  • Don't dictate the change. Work with key contributors who learn and then understand the need for a given change. Collaboration is key
  • Engaging frontline employees in the development. We start with the why and the desired outcome and bring them in to help with developing the solutions
  • We’ve had a lot of success using the PROSCI method
  • Success stories are the best motivator
  • Saturation of information & reinforcement. Small team training across the field team to ensure more adoption
  • Centralized team with "change agents" in each function
  • Selling the why to the people that will be most impacted. Getting their buy-in if you can, then overcommunicating the changes while allowing for constructive feedback
  • Inclusion at an early stage
  • Plan and communicate with key people. Get engagement from influencers across all teams and turn them into evangelists
  • The message about our position, why we are where we are and what we are going to do about it comes from group management. The message is then repeated by local leaders via communication packs in order to maintain consistency. We then have continuous initiatives to ensure progress is maintained in the area of change
  • Demonstrating success from change to create a belief in the changes
  • Leading by example
  • Piloting and showing success stories

Perhaps even more powerful, the report illustrates the leaders’ understanding of how employee engagement is foundational to managing change. They share perspective on what characteristics are most important to the creation of a strong culture and what factors are crucial to employee engagement. For these insights and more, be sure to read the full report.

I’m co-hosting a webinar on Wednesday, April 15th to discuss the findings of the Stand Out Service Trends 2026 report. I’ll be joined by Stand Out leader Clinten van der Merwe of TOMRA as well as Kriti Sharma, CEO of IFS Nexus Black. Register here to join us!

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Subscribe to The INSIDER, our exclusive monthly newsletter, and get a first look at what’s new, what’s next, and what’s only shared with our inner circle.

April 2, 2026 | 3 Mins Read

How Unisys Is Closing the Value Gap in Field Service

April 2, 2026 | 3 Mins Read

How Unisys Is Closing the Value Gap in Field Service

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UNSCRIPTED Ep. 360 | A conversation on value, pricing, and how field service is shifting from cost center to growth engine.

Field service is no longer just about execution—it’s about value.

Yet many organizations are still struggling with a critical disconnect: the value they deliver in the field isn’t reflected in how they price, position, or scale their services.

In this episode of UNSCRIPTED, Sarah Nicastro sits down with Vivek Swaminathan, Director of Products & Solutions for Digital Workplace Services at Unisys, to explore why closing this “value gap” is essential—and what it takes to do it successfully.

Because for many organizations, the challenge isn’t capability—it’s alignment.

Watch The Full Episode Here

In this episode, we explore:

  • Why field service is no longer a back-office function—but the face of your brand
  • The “value gap” in service pricing—and how to close it
  • Why execution must align with commercial strategy to avoid margin erosion
  • How to articulate value beyond time on-site in a digital-first service model
  • The role of human-machine collaboration in driving better outcomes
  • Why operational excellence is now the baseline—not a differentiator How service organizations can shift from cost control to growth enablement

Closing the Gap Between Value and Pricing

One of the central themes of this conversation is the growing disconnect between the value service organizations deliver and how that value is captured commercially.

As Vivek explains, many businesses are still anchored in legacy pricing models—focused on inputs like time and labor—rather than outcomes and impact.

This creates a “value gap,” where organizations deliver far more than they are able to monetize.

Closing that gap requires a shift in mindset:

  • From effort → value
  • From transactions → outcomes
  • From cost recovery → growth enablement

Field Service as the Face of the Brand

Another key takeaway is the evolving role of field service within the business.

Field technicians are no longer just executing work—they are representing the brand in every interaction.

In a world shaped by digital expectations, the service experience plays a direct role in:

  • Customer perception
  • Retention
  • Long-term value creation

This makes field service a critical lever—not just for operations, but for growth.

Execution and Strategy Must Be Aligned

A strong commercial strategy means little if execution doesn’t support it.

One of the challenges many organizations face is a disconnect between what is sold and what is delivered in the field.

When execution falls short:

  • Value is diluted
  • Margins erode
  • Customer trust is impacted

Bridging this gap requires tighter alignment between:

  • Strategy
  • Operations
  • Technology

Human + Machine: The Next Phase of Service

As AI and automation continue to evolve, the conversation highlights an important shift:

The future isn’t about replacing people—it’s about augmenting them.

Human-machine collaboration enables organizations to:

  • Enhance decision-making
  • Improve efficiency without sacrificing experience
  • Deliver more consistent and scalable outcomes

The organizations that get this balance right will be best positioned to move forward.

Why This Matters for Service Leaders

Field service is at a turning point.

Operational excellence is no longer enough to stand out—it’s expected.

What differentiates organizations today is how they:

  • Capture and communicate value
  • Align execution with strategy
  • Leverage technology to amplify outcomes
  • Position service as a growth driver, not a cost center

Those that successfully close the value gap won’t just improve performance—they’ll redefine the role of service within the business.

Join The Conversation

Follow along and stay connected with the Future of Field Service community:

Follow Future of Field Service on LinkedIn here

Subscribe to The Insider Newsletter here

Follow Sarah Nicastro on LinkedIn here

Subscribe to the Future of Field Service YouTube Channel here

Stay Connected

Subscribe to The INSIDER, our exclusive monthly newsletter, and get a first look at what’s new, what’s next, and what’s only shared with our inner circle.

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March 30, 2026 | 6 Mins Read

The Field Service Management Inflection Point: Why the Old Playbook No Longer Works

March 30, 2026 | 6 Mins Read

The Field Service Management Inflection Point: Why the Old Playbook No Longer Works

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By Sarah Nicastro, Creator and Editor in Chief, Future of Field Service

Over the nearly two decades I’ve spent in the field service space, I’ve had a front-row seat to tremendous change. What began as a journey from manual to digital has evolved into something far more complex, and I believe far more consequential.

Today’s field service leaders are navigating an inflection point.

In a recent UNSCRIPTED podcast, I sat down with David Alazraki, Partner in PwC’s Field Service and Operations Practice, sure to reminisce a bit about our time in field service, but more importantly to talk about the innovation that’s gotten us to where we are today. What emerged during our discussion was more than reflection on technology evolution, but a more holistic sense of the mindset shift required for organizations that want to excel at what’s next.

Field Service Management: Progress Creates Complexity

oughly five to six years ago, field service management (FSM) entered a new era – one  fueled by increased investment, vendor consolidation, and rapid innovation.

The result? An explosion of choice.

“There’s really no one solution that is widely implemented as the standard anymore,” David explains. “We’re seeing a highly fragmented industry – lots of vendors, each optimized for different slices of the problem.”

On one hand, this is a sign of progress. The capabilities available today are far beyond what organizations could imagine a decade ago. On the other hand, it introduces a new challenge: decision paralysis.

Many organizations are now asking the same question: Where do we go from here?

The Paradox: Fragmentation vs. Consolidation

David shared that what makes today’s FSM landscape especially complex are two seemingly opposing trends happening at once:

  • Fragmentation: A growing number of specialized solutions
  • Consolidation: A push toward unified, end-to-end platforms

While this sounds like a contradiction, it’s representative of a transition.

Organizations are moving away from siloed systems (ERP here, FSM there, asset management somewhere else) toward what David describes as a “connected platform vision” – one that links work, assets, customers, and field execution seamlessly.

As David puts it: “On one hand, there are so many options. On the other, the industry is moving toward consolidation – bringing everything into one platform to simplify and connect the data. The key message that we share with our clients is that it’s not just about field service management. It’s not just about scheduling or collecting data. It’s about connecting your field to your work, to the assets, to the customers.”

And that shift is critical. Because field service doesn’t operate in isolation.

David emphasized in our conversation the importance of understanding that FSM is not a standalone function; it’s the downstream consumer of upstream decisions.

He describes this through a simple but powerful framework:

  • Initiate
  • Plan
  • Schedule
  • Execute
  • Complete
  • Analyze

FSM sits squarely in the middle.

“The way you schedule work is heavily influenced by how that work was initiated and planned,” he explains. “And that impacts everything downstream, from execution to data capture to outcomes.”

As he explains, not understanding the interconnectedness of field service is where many organizations go wrong. They try to fix field service challenges within field service – without addressing the upstream processes, data quality, or organizational alignment that ultimately determine success.

The Inflection Point: Beyond Operational Excellence

While that distinction has always been important for a successful service transformation, it’s crucial today because of how service has evolved.

Field service isn’t the silo it once was – it’s more interconnected than ever into various aspects of the business, and increasingly so.

David points to the impact field service has on a company’s brand: “Anything I want will come to my house in quick delivery within two days. For a service provider, the person in the field is the representative of your company. Whatever actions this person takes will determine if I, as a customer, will continue my engagement. Customer expectations impact the value we need to drive from field service management.”

This echoes the sentiment of my recent article discussing the inflection point service is at. Operational excellence used to be a competitive differentiator. Now, it’s a basic expectation.

Customers don’t see your internal complexity. They don’t care about your system constraints. They compare your service experience to the best experiences they have anywhere.

And that changes the game.

As the role of field service has expanded – from transactional, break-fix execution to a critical driver of customer experience, growth, and brand perception – the view of FSM has, too.

Modern FSM: Agility is a Must

To meet today’s needs, businesses must be agile. While until recent years heavily customized FSM was not only the norm but preferred by many, customizations today come at the cost of speed and flexibility.

Not only has technology improved, but today’s pace of change demands something different. That doesn’t mean customization is dead, but it does mean it must be far more intentional.

“We’re shifting away from the days of monolithic solutions because the pace of innovation is just too fast,” explains David. “You know the book ‘The Light and Fast Organization?’ That’s where we’re heading – full package solutions that are almost fully baked. You need to do some configurations, but you don’t need to heavily invest in those. Solutions that are lightweight, fast moving. We’re not there yet, but we’re heading there.”

For businesses struggling with the idea of what requires customization vs. where agility takes priority, and more, David introduces the concept of “key decisions”—moments in a transformation where multiple viable paths exist, each with trade-offs.

“There are these moments in the lifecycle of a transformation where you need to acknowledge you have to make a key decision,” says David. “It might be a key business decision, or it might be a key design decision, but it is important to pause and acknowledge that it is a key decision. A key decision typically has more than one good option, pros and cons, and there are no perfect solutions. If there are perfect solutions or a very clear path, then it's not a key decision.”

How AI Will Further Redefine FSM

FSM has evolved so significantly already, but AI holds the potential for organizations to truly reimagine what’s possible. The trick is expanding perspective beyond how AI can optimize existing environments to how it creates brand new potential.

“AI is not about more automation or headcount reduction,” David says. “It’s about resilience.”

Resilience in the face of:

  • Workforce shortages
  • Weather volatility
  • Increasing service expectations
  • Operational complexity

The biggest mistake organizations can make is viewing AI purely through the lens of efficiency. AI is not just about doing the same things faster or cheaper.

It’s about amplification:

  • Amplifying workforce capabilities
  • Amplifying decision-making
  • Amplifying customer outcomes
  • Amplifying what’s possible without adding headcount

And, as David points out, AI is helping bridge a long-standing gap:

“We spent years forcing structured data capture,” he explains. “Now AI can act as a bridge between unstructured and structured – making things simpler for the field.”

Final Thought: It’s Time to Rethink the Objective

If there’s one theme that ties all of this together, it’s that the goal is no longer to ‘transform’ field service operations, but to reimagine them.

We’ve moved beyond a world where optimizing individual components is enough. Today’s challenges – and opportunities – require a more holistic, connected, and forward-looking approach.

Or, as David’s perspective reinforces: Success isn’t about choosing the ‘perfect’ tool. It’s about making the right decisions, aligned to a clear vision, and building the resilience to adapt as that vision evolves.

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March 25, 2026 | 3 Mins Read

How Field Service Management Has Evolved & What Comes Next | UNSCRIPTED Ep. 359

March 25, 2026 | 3 Mins Read

How Field Service Management Has Evolved & What Comes Next | UNSCRIPTED Ep. 359

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UNSCRIPTED Ep. 359 | A conversation on transformation, decision-making, and how AI is reshaping resilient field service operations.

Field service management is no longer just about tools, scheduling, or efficiency. It has become a far more complex and strategic discipline—one that sits at the center of how service organizations operate and deliver value.

In this episode of UNSCRIPTED, Sarah Nicastro sits down with David Alazraki, Partner in PwC’s Field Service and Operations Practice, to explore how field service management has evolved, why many organizations struggle to navigate today’s landscape, and what leaders should focus on next.

For many organizations, the challenge isn’t a lack of technology—it’s knowing which decisions actually matter.

Watch The Full Episode Here

In this episode, we explore:

  • How field service management has evolved from fragmented tools to more connected platform strategies
  • Why not every requirement is a “key decision”—and how to avoid unnecessary customization
  • Why operational excellence is now table stakes, not a competitive differentiator
  • The importance of an end-to-end view across the service lifecycle (IPSECA)
  • How to navigate a crowded vendor landscape without decision paralysis
  • Why consolidation and integration are becoming critical How AI is acting as an amplifier—not just a tool for efficiency
  • Why industry and domain expertise are essential to transformation success

From Fragmentation to Connected Platforms

One of the biggest shifts in field service management is the move away from long-term, monolithic systems toward more flexible, connected platforms.

At the same time, the market has become increasingly fragmented. While more choice can be beneficial, it also introduces complexity—making it harder for organizations to confidently select the right solutions.

As David explains, success today isn’t about finding a perfect tool. It’s about making the right decisions—focusing on what truly drives outcomes while avoiding unnecessary customization that slows progress and creates long-term challenges.

Field Service Doesn’t Exist in Isolation

A key theme in this conversation is the importance of thinking beyond field service itself.

Using the IPSECA model (Initiate, Plan, Schedule, Execute, Complete, Analyze), the discussion highlights how field service is heavily influenced by upstream decisions—such as how work is created, planned, and prioritized.

When organizations struggle with scheduling or execution, the root cause often lies elsewhere.

For service leaders, this reinforces the need to take an end-to-end view of operations rather than trying to optimize field service in isolation.

AI as an Amplifier, Not Just Automation

AI is often framed as a tool for efficiency—reducing costs, automating tasks, or replacing manual work.

But this conversation challenges that perspective.

The real opportunity is using AI to:

  • Bridge workforce skill gaps
  • Improve resilience in the face of disruption
  • Support better, faster decision-making
  • Scale service outcomes without simply adding headcount

Organizations that approach AI as an amplifier—rather than just an efficiency tool—are far better positioned to create long-term value.

Why This Matters for Service Leaders

As field service continues to evolve, organizations are facing increasing pressure—from rising customer expectations to workforce constraints and growing operational complexity.

This episode highlights a critical shift:

Operational excellence is no longer enough.

What matters now is how organizations:

  • Make better, faster decisions
  • Align technology with a clear vision
  • Connect processes across the entire service lifecycle
  • Use AI and modern platforms to expand what’s possible

Those that get this right won’t just improve efficiency—they’ll build more resilient, adaptable service organizations for the future.

Join The Conversation

Follow along and stay connected with the Future of Field Service community:

Follow Future of Field Service on LinkedIn here

Subscribe to The Insider Newsletter here

Follow Sarah Nicastro on LinkedIn here

Subscribe to the Future of Field Service YouTube Channel here

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March 23, 2026 | 4 Mins Read

Optimization vs. Amplification: Why the Future of Service Success Hinges on This Distinction

March 23, 2026 | 4 Mins Read

Optimization vs. Amplification: Why the Future of Service Success Hinges on This Distinction

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By Sarah Nicastro, Creator and Editor in Chief, Future of Field Service

For years, service organizations have been focused on optimization: refining processes, improving efficiency, and squeezing incremental gains out of existing ways of working. It made sense – operational excellence was not only a worthy goal; it was a competitive differentiator.

But that reality has changed, and I fear many service organizations aren’t quite grasping yet how significantly.

Today, the operational excellence that once set companies apart is a foundational expectation. This new reality demands a fresh mindset – one that reaches much farther than optimization.

Service Optimization: Fine Goal, Detrimental End Game

Optimization is, by nature, inward-looking. It asks: “How can we do what we do today only better, faster, cheaper?”

This is a question that has driven meaningful progress across service organizations:

  • Improved first-time fix rates
  • Better spare parts management
  • More efficient scheduling and dispatch

The challenge isn’t that optimization doesn’t hold value, it’s that customers no longer reward these improvements the way they once did.

Why? Because they expect them.

The bar for service has been irrevocably raised – not by competitors alone, but by the experiences customers have every day as consumers. Seamless digital interactions, personalization, immediacy – these expectations don’t stay confined to B2C. They follow customers into every interaction, including industrial service.

It may feel unrealistic. It may even feel unfair.

But it is reality, and optimization alone cannot meet it.

The days when “crushing” operational metrics could differentiate a service organization are gone. Remember when delivering consistently strong performance in areas like response time or asset uptime was enough to stand out? The same effort today meets the minimum requirement.

This creates a complex tension within many service organizations today, because they’re still working toward achieving consistent operational excellence. Meanwhile, as they strive to get there, the target has already moved.

So, the question becomes: “How do you pursue operational maturity while also advancing beyond it?”

The answer isn’t to abandon optimization, but rather to stop viewing it as the end goal.

The Case for Service Amplification

If optimization is about perfecting the present, amplification is about reimagining what’s possible.

Amplification asks a fundamentally different set of questions:

  • How do we deliver exponentially more value, not incrementally more efficiency?
  • How do we scale expertise, not just output?
  • How do we elevate the role of service from execution to impact?

When you consider these converging pressures, you see why this shift is especially critical:

  1. Workforce Constraints. The gap between experienced workers retiring and new talent entering the field continues to widen. At the same time, generational expectations around work are shifting. Organizations cannot rely on simply adding headcount to grow.
  2. Rising Customer Expectations. Customers expect outcomes, not activities. Experiences, not transactions. Value, not just seamless service delivery.
  3. Expanding Digital Capabilities. Advancements in AI and connected technologies have made it possible to rethink how work gets done and what service can deliver.

These forces don’t just challenge the status quo; they make it unsustainable.

AI: From Enabler to Amplifier

For a long time, we’ve talked about technology as a great enabler – and I think this exacerbates the tendency to stay focused on optimization. AI, however, is far more than an enabler – it’s an amplifier.

One of the biggest risks organizations face right now is underestimating the role of AI.

Too often, we view modern AI through the same lens as we’ve viewed previous iterations of technical innovation. As such, it is considered as a tool for efficiency:

  • Reducing costs
  • Automating tasks
  • Streamlining operations

While those benefits are real, they are also limiting.

AI is far more powerful when viewed as an amplifier – a force multiplier that expands what your people and your business are capable of.

When considered as an amplifier, AI allows organizations to:

  • Scale expertise across the workforce
  • Deliver proactive and predictive service at scale
  • Enhance decision-making in real time
  • Create richer, more personalized customer interactions

Perhaps most importantly to service organizations, AI makes it possible to move beyond transactional delivery models in a way that is scalable. This makes business model shifts that have historically been constrained by workforce limitations far more attainable.

So, while it’s fine to ask, “How can we use AI to do the same things more efficiently?” You are putting your business at tremendous risk by not also asking, “How can we use AI to do things that weren’t possible before?”

Making the Mindset Shift

Yes, shifting from optimization to amplification is about leveraging today’s technology. But even more so, it’s about adopting a new perspective.

It means changing the pattern of thinking from:

  • Minimizing cost → Maximizing capability
  • Reducing effort → Expanding impact
  • Improving processes → Reimagining possibilities

And perhaps most critically, it starts with accepting the reality of where we are today.

Leaders don’t have to like the fact that customer expectations have outpaced what many organizations are prepared to deliver. But acknowledging that reality is the first step toward addressing it. Because the organizations that continue to focus solely on optimization risk falling further behind – perfecting a version of service that is no longer sufficient.

The Future Belongs to Service Amplifiers

The future of service won’t be defined by those who operate most efficiently within yesterday’s model. It will be defined by those who use today’s capabilities to build something entirely new.

Organizations that embrace the shift to amplification will:

  • Empower their workforce rather than constrain it
  • Scale value rather than just activity
  • Lead with outcomes rather than outputs

In doing so, they won’t just meet expectations – they’ll redefine them. And in a world where operational excellence is assumed, doing so is now necessary to stand out.

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March 19, 2026 | 4 Mins Read

How MAKEEN Energy Is Turning Sophisticated Asset Management into Service Growth Potential

March 19, 2026 | 4 Mins Read

How MAKEEN Energy Is Turning Sophisticated Asset Management into Service Growth Potential

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Asset Management and Service Growth | Assets UNSCRIPTED Ep 2

What if the same digital capabilities that give you confidence to take on risk could also build stronger trust with your customers?

In this episode of Assets UNSCRIPTED, Berend Boom sits down with Rui Melo Ferreira, Corporate Maintenance & Asset Manager at MAKEEN Energy, to explore how digitalization is reshaping asset management, service delivery, and business models in the energy sector.

From moving away from fragmented systems to building a more unified digital foundation, this conversation offers practical insight into how data, transparency, and better workflows can help organizations move from reacting to problems to predicting and preventing them.

Drawing from his experience leading digitalization efforts across maintenance and service operations, Rui shares how MAKEEN Energy is turning sophisticated asset management into service growth potential.

What Is Asset Management and Service Growth?

At its core, asset management and service growth is about using better visibility, better data, and better decision-making to create more value for both the provider and the customer.

Rather than treating maintenance as a reactive function, it shifts the focus toward long-term asset performance, stronger service relationships, and business models built around outcomes.

This conversation highlights how asset management and service growth allows organizations to move beyond break-fix service and focus on reliability, transparency, and measurable customer value. When companies adopt this mindset, they create a stronger foundation for servitization and long-term performance.

About the Guest: Rui Melo Ferreira

Rui Melo Ferreira is the Corporate Maintenance & Asset Manager at MAKEEN Energy Gas Solutions in Portugal.

His work focuses on asset performance, field service digitalization, and improving maintenance processes across global service operations. Rui works closely with service managers around the world to help improve the performance of customer assets, strengthen team effectiveness, and increase operational efficiency through better use of data, digital tools, and workflows.

Today, Rui is helping drive MAKEEN Energy’s digital transformation journey, supporting the company’s shift toward more advanced service models, stronger customer partnerships, and a more connected approach to maintenance and asset performance.

Why Asset Management and Service Growth Matters for Asset Leaders

For asset leaders, it is easy to focus on immediate operational demands—uptime, reliability, costs, compliance, and customer expectations.

But one of the most important takeaways from this episode is that digitalization is not just about efficiency. It is about creating the visibility and confidence needed to support new service models and long-term customer value.

Without asset management and service growth, organizations can struggle to move beyond reactive maintenance, fragmented processes, and limited transparency. This often makes it harder to scale service offerings, build trust with customers, and create the operational maturity needed for performance-based models.

When leaders strengthen this foundation, they:

  • Build more transparent and trusted customer relationships
  • Improve long-term asset performance
  • Create better conditions for servitization
  • Equip frontline teams with tools that make work easier and more effective
  • Support more scalable, data-driven service delivery

What You’ll Learn in This Episode

In this conversation, Berend, Sarah, and Rui explore several key themes that matter deeply to leaders in assets, maintenance, operations, and service, including:

  • How to move from fragmented tools to a more unified digital platform
  • Why creating a “picture of the moment” helps customers understand asset condition and future needs
  • How data supports the shift from reactive maintenance to predictive and preventive action
  • Why digitalization becomes essential in asset performance management and performance-based contracts
  • How transparency helps build trust and strengthen customer relationships
  • Why showing the real-time impact of service visits helps convert one-time work into longer-term partnerships
  • How digital tools improve the frontline employee experience by reducing manual work
  • Why modernizing field roles is important for attracting and retaining talent
  • What leaders should remember about listening to their people during change

How to Begin Strengthening Asset Management and Service Growth

One of the most practical aspects of this episode is the emphasis on building a stronger digital and operational foundation step by step.

Rui shares several principles that matter most:

  • Unify systems where possible to reduce fragmentation
  • Use data to understand asset condition, performance trends, and future risk
  • Create transparency that helps customers see the value of the work being done
  • Reduce manual tasks so frontline teams can focus on higher-value work
  • Listen to employees throughout the change journey and use their feedback to improve adoption

Ultimately, asset management and service growth is an ongoing journey—not a one-time shift. Organizations that commit to this path can improve reliability, build trust, support servitization, and create stronger long-term outcomes for both customers and teams.

Watch the Episode

Watch the full conversation with Rui Melo Ferreira below.

Or listen here:

Connect and Learn More

Follow along and stay connected with the Future of Assets community:

Follow Berend Booms on LinkedIn here

Subscribe to the Future of Assets YouTube Channel here

Follow Future of Assets on LinkedIn here

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March 18, 2026 | 3 Mins Read

Successful Transformation Starts Inside: Leadership Skills that Yield Lasting Change  

March 18, 2026 | 3 Mins Read

Successful Transformation Starts Inside: Leadership Skills that Yield Lasting Change  

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Internal Leadership Transformation | UNSCRIPTED Ep 358

What if the biggest competition you’re facing isn’t external—but internal?

In this episode of UNSCRIPTED, Sarah Nicastro and Jovan Glasgow explore the power of internal leadership transformation and why real growth starts from within. From overcoming fear and ego to releasing disappointment and leading with authenticity, this conversation offers a powerful perspective for service leaders navigating change and complexity.

Drawing from his journey from Antigua and Barbuda to building a global coaching and development brand, Jovan shares insights on how leaders can move beyond comparison and instead focus on maximizing their true capacity.

What Is Internal Leadership Transformation?

At its core, internal leadership transformation is about shifting the focus from external validation to internal growth.

Rather than measuring success against competitors or industry benchmarks alone, it challenges leaders to ask a deeper question: Am I becoming my best, not just being the best?

This conversation highlights how internal leadership transformation allows leaders to move beyond comparison and focus on their true capacity. When leaders adopt this mindset, they unlock both higher performance and a greater sense of clarity and purpose.

About the Guest: Jovan Glasgow

Jovan Glasgow is the Founder and CEO of Glasgow International, a global coaching and development brand focused on human transformation and organizational leadership.

Originally from Antigua and Barbuda, Jovan’s journey was shaped by humble beginnings and a deep commitment to impact. After starting in aeronautical engineering, a life-changing experience led him to pursue work centered on helping individuals and organizations unlock their full potential.

Today, Jovan works with leaders across industries to help them move beyond surface-level motivation and into meaningful, lasting transformation. His approach blends mindset, behavior, and daily practices that drive sustainable growth.

Why Internal Leadership Transformation Matters for Service Leaders

For service leaders, it’s easy to focus on external pressures—KPIs, customer expectations, competitive benchmarks, and operational demands.

But one of the most important takeaways from this episode is that external focus alone can create limitations.

Without internal leadership transformation, fear and ego can quietly influence how leaders show up and make decisions. This often leads to performative leadership, reduced authenticity, and missed opportunities for growth within teams.

When leaders shift inward, they:

  • Build stronger, more authentic relationships with their teams
  • Encourage adaptability and innovation
  • Create cultures rooted in trust rather than performance pressure
  • Unlock untapped potential across their organization

What You’ll Learn in This Episode

In this conversation, Sarah and Jovan explore several key themes that matter deeply to service leaders and growth-minded professionals, including:

  • Why focusing on being your best creates more peace and possibility than trying to be the best
  • How competition can serve as a reference point without becoming the focus
  • Why ego is often about looking good instead of being good
  • How fear doesn’t stop action, but does stop boldness and authenticity
  • What Jovan means by “perception prison” and how leaders can avoid decorating the box others put them in
  • Why shame and unforgiveness are two of the biggest blockers to performance and growth
  • How the decision to release disappointment must come before the ability to do it naturally
  • What the daily practices of intention, attention, reflection, and retention look like in real life
  • Why whatever you normalize, you rationalize and eventually actualize
  • How challenging outdated norms can become the catalyst for genuine transformation

How to Begin Your Internal Leadership Transformation

One of the most practical aspects of this episode is the emphasis on daily habits and intentional reflection.

Jovan shares a simple but powerful framework:

  • Intention – How you choose to show up at the start of the day
  • Attention – Staying present and focused throughout the day
  • Reflection – Evaluating wins, challenges, and lessons learned
  • Retention – Applying those lessons moving forward

Ultimately, internal leadership transformation is a daily practice—not a one-time shift. Leaders who commit to this process build resilience, strengthen self-awareness, and create a foundation for long-term success.

Watch the Episode

Or listen here:

Connect and Learn More

Follow along and stay connected with the Future of Field Service community:

Follow Sarah Nicastro on LinkedIn here

Subscribe to The Insider Newsletter here

Subscribe to the Future of Field Service YouTube Channel here

Follow Future of Field Service on LinkedIn here

Follow Future of Assets on LinkedIn here

Stay Connected

Subscribe to The INSIDER, our exclusive monthly newsletter, and get a first look at what’s new, what’s next, and what’s only shared with our inner circle.

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March 16, 2026 | 2 Mins Read

Frontline UNSCRIPTED Episode 1: Why Not Shoot for the Moon? Frontline Leadership Lessons from the Field

March 16, 2026 | 2 Mins Read

Frontline UNSCRIPTED Episode 1: Why Not Shoot for the Moon? Frontline Leadership Lessons from the Field

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Episode
1

What does it really take to lead a high-performing frontline service team?

In the debut episode of Frontline UNSCRIPTED, host Sarah Nicastro sits down with Phil Manchester, Service Team Lead at AirTight FaciliTech, to explore what leadership really looks like on the frontlines of service.

Drawing from more than a decade of hands-on experience in HVAC and facilities management, Phil shares how he transitioned from working as a technician in the field to leading a team of service professionals. The conversation explores the realities of frontline leadership—from managing different personalities and building trust with technicians to setting ambitious goals and embracing continuous learning.

This first episode sets the tone for the series: honest conversations with the people doing the work that keeps industries running.

About the Guest: Phil Manchester

Phil Manchester is a Service Team Lead at Airtight Facilities with over ten years of experience in HVAC systems and facilities management.

Starting his career as a technician, Phil developed a passion for solving complex mechanical problems and working directly with customers to restore critical systems. Today, he leads a team of technicians while mentoring the next generation of frontline professionals.

Phil brings a unique perspective to leadership—one shaped by real-world field experience. In this episode, he shares practical insights about building strong service teams, adapting leadership styles to different personalities, and the mindset required to keep growing in a skilled trades career.

What You'll Learn in This Episode

In this conversation, Sarah and Phil explore several key themes that impact frontline teams and service leaders today, including:

  • Why transitioning from technician to leader requires developing emotional intelligence
  • How individualized communication helps build trust with service technicians
  • The differences between what younger and experienced frontline workers expect from leadership
  • Why refusing to live with “what ifs” can drive long-term career growth
  • How frontline work combines hands-on skills with complex problem-solving
  • Why senior leaders should spend more time listening to frontline voices
  • How AI and technology are becoming tools that make technicians more effective
  • Why continuous learning is essential in skilled trades careers

Watch the Episode

Watch the full conversation with Phil Manchester below.

Or listen here:

Connect and Learn More

Follow along and stay connected with the Future of Field Service community:

Follow Sarah Nicastro on LinkedIn here

Subscribe to The Insider Newsletter here

Subscribe to the Future of Field Service YouTube Channel here

Follow Future of Field Service on LinkedIn here

Follow Future of Assets on LinkedIn here

Stay Connected

Subscribe to The INSIDER, our exclusive monthly newsletter, and get a first look at what’s new, what’s next, and what’s only shared with our inner circle.

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March 13, 2026 | 4 Mins Read

Think Tank: Theme Suggestions for International Women’s Day 2027

March 13, 2026 | 4 Mins Read

Think Tank: Theme Suggestions for International Women’s Day 2027

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By Sarah Nicastro, Creator and Editor in Chief, Future of Field Service

We’ve honored International Women’s Day 2026 with some wonderful contributions this week, including an article on Monday in which the community weighed in. A collective of women representing a variety of roles, industries, geographies, ages, and backgrounds shared their perspective on what they find most frustrating, what they find most inspiring, what they’ve seen contribute to true progress toward gender equity, and how they’ve been best supported in their careers.

On Wednesday’s episode of UNSCRIPTED, I welcomed Hannah Knowles with a ‘Love Note’ to women around the world. Hannah is the co-author of recently released book Love Notes and a keynote speaker at Art of Brilliance. Our thoughtful conversation touched on topics including self-care, leadership, vulnerability, and the power of small consistent habits (that women and men alike can appreciate).

And today, in a rare Friday article, I have a fun grand finale to offer. I asked the women who contributed to Monday’s article this question, “if you had free reign to choose next year’s International Women’s Day theme, what would it be?” For reference, IWD selects a theme for each year – this year’s theme was Give to Gain.

Women Leaders Speak Out

Before we get to the responses, I’d like to once again thank the women who took the time to contribute to our content this week:

  • Candi Robison, VP, EAM Strategy & Innovation, IFS Ultimo
  • Dawn Ellery, Independent HR & Benefits Consultant and Author
  • Dawn Neitzel, Academy Director, Nutrition Plant Engineering, GEA Group
  • Dot Mynahan, Sr. Director, Safety and Workforce Development, National Elevator Industry, Inc.
  • Julia Hilton, former VP, North America Strategic Planning at Schneider Electric (currently seeking new opportunities)
  • Linda Tucci, Sr. Global Director, Technical Solutions Center, QuidelOrtho
  • Lyndsey Rojas, CMO, IFS Ultimo
  • Megan Schlam, VP, US Services Execution, Schneider Electric
  • Petra Tuitert, Marketing Director, Partner Programs, IFS
  • Tanya Singhv, Chief Commercial Officer, Biotronics3D & Co-Founder, FemTech Healthcare Network
  • Vee Baker, retired marketer; Student Mentor, University of Bath School of Management; and Poppy Appeal Organizer, Royal British Legion

IWD 2027: Fill in the Blank

The women shared some excellent ideas for next year’s theme, which you’ll see below. My personal suggestion would be “Consider Your Community.” I find community to be so powerful, and I think that theme could prompt reflection (and action) around multiple angles:

  • Who does your community consist of? Is it diverse in a way that broadens your perspective and extends your ability to contribute to progress?
  • How do you serve your communities? Professional, local, etc.
  • Where could a stronger sense of community enable greater progress?
  • How can the organization of communities such as ERGs be helpful in advancing women’s (among other) issues?

Here are the results of the collective brainstorm, answering the question, “If you had free reign to develop next year’s theme, what would it be?”

  • Candi Robison: “Make Room, Don’t Just Cheer.” - Because real progress happens when we design teams, hiring, and promotions to create space for women to lead—especially women with different backgrounds, accents, ages, caregiving realities, and leadership styles. Allyship is nice; room is measurable.
  • Dawn Ellery: “Make It Real.” - Because gender equality doesn’t live in posters—it lives in hiring decisions, pay practices, leadership behavior, and the everyday systems that determine who gets heard, who gets promoted, and who gets supported.
  • Dawn Neitzel: “Belong To Succeed.” - Equality is not only about access or representation. It is about whether someone feels they truly belong in the environment — in the workshop, at the customer site, in technical discussions, and in leadership conversations. When people feel they belong, they contribute ideas, challenge assumptions, and innovate. In Field Service especially, belonging matters because these roles require independence, confidence, and decision-making in real environments. Inclusion creates belonging. Belonging creates performance.
  • Dot Mynahan: “Elevating the Future: Women Building What’s Next.”
  • Julia Hilton: “Echoes of Excellence: The Stories That Shape Us.”

Celebrate the power of storytelling by sharing success paths and honoring the mentors who unlocked what was possible. By spotlighting the "who" behind the "how," we foster a culture of support that empowers the next generation to lead.

  • Linda Tucci: “Awareness to Action.”

The focus would be on moving beyond conversation to commitment—highlighting the everyday decisions, behaviors, and systems/processes that either reinforce inequality or dismantle it. The message would be - progress is everyone’s responsibility, and small, consistent actions result in lasting change.

  • Lyndsey Rojas: “Look Closer.”

Because there is talent all around. It just needs a sponsor, a door to open, and someone to push them through those doors.

  • Megan Schlam: “Our stories, Our strengths.”
  • Tanya Singh: “Build To Lead.”

Because representation alone is not the endpoint. We must build organisations, systems, and investment pathways that embed equality into infrastructure, not leave it dependent on individual champions. Sustainable equality is institutional.

  • Vee Baker: Something around “open access” would be my topic (facilitating access to role models)
  • Petra Tuitert: “Progress in Practice.”

While “Give to Gain” is a powerful mindset, I would love to see a theme focused on the daily, operational steps that make equality a reality. Big ideas are important, but real change happens on the ground, in the everyday decisions we make.

Stay Connected

Subscribe to The INSIDER, our exclusive monthly newsletter, and get a first look at what’s new, what’s next, and what’s only shared with our inner circle.

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March 11, 2026 | 3 Mins Read

UNSCRIPTED Podcast Episode 357: IWD 2026 – A ‘Love Note’ for Women Across the World

March 11, 2026 | 3 Mins Read

UNSCRIPTED Podcast Episode 357: IWD 2026 – A ‘Love Note’ for Women Across the World

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Episode 357

In this special International Women’s Day 2026 episode of the UNSCRIPTED Podcast, host Sarah Nicastro is joined by Hannah Knowles, coauthor of Love Notes and keynote speaker at Art of Brilliance, for a thoughtful conversation about self-care, leadership, vulnerability, and the power of small consistent habits.

Together, Sarah and Hannah explore a timely message for women everywhere: prioritizing yourself is not selfish. From navigating guilt and overwhelm to building resilience through everyday habits, this episode is a powerful reminder that the smallest actions often create the biggest shifts.

If you are leading through change, balancing competing priorities, or trying to show up better for yourself and others, this conversation offers practical insight and encouragement you can put into action right away.

What’s Discussed in This Episode

  • Why self-care is a strength, not a weakness
  • The importance of being kinder to yourself as a woman and leader
  • How consistency beats intensity when building healthy habits
  • The role of small daily actions in creating meaningful long-term change
  • How to use the question “Is this useful?” to manage mental clutter
  • What glimmers are and how they help retrain the brain away from negativity
  • Why the Eat, Move, Sleep, Relationships framework matters for wellbeing
  • How leaders can help teams navigate uncertainty and change more effectively
  • Why perspective shapes how people experience change
  • The value of transparency, vulnerability, and humanness in leadership
  • What “I’ll go first” means in the context of leadership and equality
  • How the Give to Gain message connects self-care, role modelling, and collective progress

About the Guest

Hannah Knowles is a keynote speaker and trainer with Art of Brilliance, an organisation focused on helping individuals and teams move from surviving to thriving. She is also the coauthor of Love Notes, a recently released book described as a collection of quotes, short stories, meaningful insights, and moments of lightness centred on what gives life meaning: love.

In her work, Hannah helps people focus on what they can control, build resilience, and take practical steps toward feeling better each day. Her perspective blends wellbeing, leadership, personal growth, and positive action in a way that is both relatable and immediately useful.

Watch Here

Watch Episode 357 of the Unscripted Podcast here:

Prefer to listen instead?

“Start with you. Because, truthfully, that version of you, if you’re looking after you, puts you in a better position to handle the challenges that life can throw at you.” — Hannah Knowles

This episode of the UNSCRIPTED Podcast is a must-watch for leaders, working parents, and women navigating the constant demands of modern life. Sarah Nicastro and Hannah Knowles offer a refreshing conversation on self-care, leadership, resilience, change management, and personal growth, showing that small habits, honest reflection, and the courage to go first can create a lasting ripple effect.


FAQ

What is Episode 357 of the UNSCRIPTED Podcast about?

Episode 357 explores self-care, leadership, change, and the International Women’s Day 2026 theme through a conversation between Sarah Nicastro and Hannah Knowles.

Who is Hannah Knowles?

Hannah Knowles is a keynote speaker and trainer at Art of Brilliance and coauthor of Love Notes.

What are the key themes of this episode?

The episode focuses on self-care, consistency, glimmers, leadership through change, vulnerability, and the idea that prioritising yourself helps you show up better for others.

Why is this episode relevant for leaders?

It offers practical insight into managing uncertainty, supporting teams through change, and modelling healthy, human leadership.

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